Marketing: Theory, Evidence, Practice

I got it new and very good. thank you.

A book not marketer or a student of marketing should miss out on.

Very good book. I bought it second-hand and it was as good as new.

The lack of data in Kotler is more than covered in Sharp. Data driven marketing....what a concept. I've been in Marketing and Advertising for 45 years. This book at the beginning of my career would have saved me countless meaningless debates and belly bumping sessions. If the next generation of marketers embraces the Sharp approach to marketing instead of running like a pack of lemmings to AI, they will succeed. Failure to do so will inevitably lead to disillusionment when the AI-driven approach to marketing fails and they don't know why. GIGO is a fact of life. Your AI model needs relevant, accurate data, driven by sound thinking. Byron Sharp and team have prepared a roadmap to success. Check your ego at the door, you really don't know what you are talking about and frankly anyone who gets it has no interest in your opinion. Great read. Same size as Kotler...much heavier in knowledge.