Virbac C.E.T. Enzymatic Toothpaste for Dogs & Cats | Control Bacteria & Reduce Plaque | Poultry Flavour | 70g

This is the best toothpaste in 40 yrs of breeding and owning dogs. Wouldn't use everyday on small or young dogs. I use it twice a week and works brilliantly. If you have a fussy dog then try chicken paste on finger brush and then half paste and half toothpaste. The price is more than most but in the long run it will be cheaper than having the vet removed plaque etc. Highly recommend.

Dog showing signs of plaque/tartar..got this rubbed it on teeth with finger at first now dog lets me use a brush.Teeth much improved over several months of everyday gentle brushing.He loves the taste ...takes patience but its doing the job

Repeat buyer have used product on my dog since he was a puppy. He’s seven now and his teeth are in excellent condition. Good service from supplier with very prompt delivery

Used daily for the past year or so I can say that our new rescue dogs teeth are a lot cleaner than they used to be. Started of brownish when we first got her but they are looking much better now. We use either a small dog tooth brush or a rough 'medical' plaster wrapped round a finger to apply it. She definitely loves the taste.....

Cats both enjoy the taste which is the first big hurdle! Recently my 1.5 year old cat had tooth removal and as part of his aftercare the dentist asked we establish good oral hygiene routines to keep the cats’ teeth healthy. My cats are fusspots and they definitely don’t like having their teeth touched but they like the taste of this enough to allow some small brushing. One day at a time! But great product and was dentist recommended so I believe it must be good quality.

I’ve used this product for years and really do think it works at keeping plaque from building up.

Mi cat loves it! I actally managed to get him used to brushing

I had read great things about this product and I have to say if you can brush your dogs teeth successfully its probably a great product! Sadly I can't honestly comment based on my own success, She hates the smell, the texture, which is super sticky and ends up all round her whiskers and it just all results in a mess. I've tried everything and it's a no go. So if you have a fussy little pup who is very independent and not a believer in Paw Parents sticky nasty stuff on a tooth brush in an attempt to keep their pearlie white forget it. Cough up and get the vet to do it!