Root Perfection Permanent Root Touch Up, Light Brown 7N Alba, 10 Minutes for 100% Gray Root Coverage, Ammonia-Free Hair Dye, Two Applications

After trying many other hair and root touch up colors, Madison Reed is by far the best. It lasts longer. It is gentle and doesn't make my hair fall out. The color is rich and there is no awful ammonia or sodium hydroxide smell at all.

I bought based on the reviews. I get my hair roots colored professionally every 4 weeks. My hairdresser was out of town and I couldn’t wait. I actually did it myself and was pleased with the results. Instructions were easy. My hair felt great after.

My go-to color brand. I actually use it for overall color. I like this because it matches my natural color and gradually fades over time. So it looks natural as my hair grows out, I like other permanent dyes that leave a hard line. Light brown 7N

I usually use Dp Hue root touch up. I saw that I would receive this one faster AND it only needed to sit for 10 minutes. I was hoping I could make the permanent switch since Dp Hue needs to stay in your hair for 45 minutes. I applied to my hair. I part my hair adding dye to each small section. I start on the side of my head that has more grays and work my way to the other side. By the time I finished, it had probably already been in the bad side for 15 - 20 minutes. I had some left over so went over the bad side again. I then set a 10 minute timer, slightly concerned that it had been in my hair for too long as it was. Washed as usual. Once my hair dried, I looked in the mirror and all the small pieces around my face are still completely gray. My scalp still has tints of dye but the hair didn’t pick up the color. I will be going back to Dp Hue.

Nice product, but overpriced.

If you don't like to waste space or products, then you will like this root touch up. It contains 2 for a quick touch up before a shower. The ingredients are good and the color is great. Don't be discouraged by the price as you are getting two colors to use on two separate instances. Very economical. And I appreciate that. I was using a root touch up from a different brand but prefer this one because of the quality products it has inside the box. You get a brush and a bowl and everything is placed in the box carefully. It feels like a salon touch up versus you just doing it at home.

I am 73 years old and refuse to pay 65.00 to have my gray roots colored.i love this product.easy to use only takes 15 minutes.

Covered my roots perfectly. Matched my color. I needed to use both boxes but very happy with how it came out. I would definitely keep buying it.