Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1

I really liked this hair color - lasts long and covers all your greys in one application. It's softer than most other colors I've used. Although the hair felt hard/ thick after 2 weeks, they gave a special conditioner in the box for that. I'm happy it fully covered all my greys in one box, and I had a lot of greys to cover. I left it on a bit longer than 45 minutes and it stained the top of my forehead. So if you have fewer greys, avoid keeping it for more than 30 minutes.

First time trying this product after researching plant based and least damaging hair dye. The dark brown variant covered my greying roots blending nicely with my previous colour. Followed the instructions carefully and timely especially my hair has become brittle due to previous dyeing and chemical treatments. No itch or allergic reaction. The treatment included which I applied only to the coloured roots left my hair soft. The tube last me quite a few washes. Highly recommended. Im about to repurchase to replenish my supply. Thanks 😊

THIS IS EXCELLENT HAIR DYE! I got this for my daughter. She died her hair with this for Thanksgiving and it's now the New Year and her hair is still vibrant as ever! And it's safe from chemicals!!!

My go to color. Takes a few washes to not stain. Tie your hair with towel so color doesn’t bleed on sheets

This color (brass free medium brown) is the best for dark hair to cover grays. I know it says medium brown, but their dark brown looks black for the first couple weeks and I didn’t like that. So I decided to try this one and it is perfect for dark brown hair. I have probably 20-40 grays spread throughout the crown of my head. There are not many but because my hair is dark they really show a lot. So I use this about every 6 weeks. Great coverage for grays and it doesn’t fade red like most box brown hair dyes do. Highly recommend this if your hair is dark brown and you don’t want any red tone. This color is nice and cool toned perfect for us cool toned dark brunettes.

I have used this hair dye for a very long time. I love it. Some other dyes leave my hair very rough and dry feeling. Not this one. It leaves my hair soft and healthy. I highly recommend. Oh, and it lasts as long as the others without Build up and your hair never looks "multi" colored