The Road Less Stupid

Great book and full of lessons your parents should have taught you. 1. Never date a girl with an Adam's apple named "A-MAN-Duh" even if he/she spells it as Amanda unless you're into that 2. Always keep a box of condoms on the passenger's seat on a first date so she knows you're all about safety when she buckles her seat belt. 3. Save your money ... or spend it on wild women, beer and riding Harleys 4. Learn to fight ... Man vs Himself is the best way to stay out of jail if you have to fight someone 5. Pay attention in School ... especially if the teacher is hot 6. Learn to read ... or how else would you know to read this review.

Keith's new book is phenomenal and full of wisdom from over 45 years of experience building businesses and advising entrepreneurs. Keith's business systems and insight has literally resulted in 5x growth in my business over the past 2 years. The Road Less Stupid, is a concise and simple distillation of the business advice, systems, and models he shares with his students. This book is definitely a book to have nearby and handy, as you go through the day to day challenges of growing your business. It's straight shooting no bs business wisdom, which pulls no punches and minces no words. If you're tired of the fluff and filler of other business books, Keith's approach will be refreshing!

UPDATE JUNE 11, 2024 --------------------------- I just realized an unexpected phenomenon while slowly reading through this book. While reading about one concept, i'm suddenly thinking about an idea that occurs to me about a completely different one. I'm constantly thinking in terms of what can be done in my businesses with the topic I'm reading, and unexpectedly, another idea, unrelated pops up. I now have several sticky notes on pages of paper to organize these ideas and changes that arise with no seeming connection to what i was just reading. Moreover, the ideas that pop up don't necessarily occur right after reading a chapter. Sometimes, the realizations occur days later. I know this because had i not read the text in the book, i would have never come up with these revelations. It's an unusual but welcome phenomenon which i can't explain and don't understand. ----------------- It's a little different in its layout and approach, but you'll get used to it. It's got many ideas for consideration, and if you don't invest the time in studying these concepts, you'll probably not get much improvement from reading it. The basic idea is not new, but presented in a different way, so it does have value. The idea is to stop working IN the business and start working ON the business by thinking about things broadly and objectively. I've got lots of breakthroughs i didn't expect from reading just a few concepts, and lots more to go. Then, when i'm finished reading the whole thing, i can go back and read it again for the ideas i didn't grasp or ignored during the first run-through. It's a keeper for sure.

I enjoy getting into the minds of people more successful and wiser than myself. This book inspired me to ask the owner of the company I work for to have weekly mentorship calls. He said yes! Those calls have helped me grow. I apply thinking time to about everything now and make sure I have clear goals and dynamic plans to get there. I'll make mistakes and learn from them.

4.5 stars. A book that can have immense value for any entrepreneur/business owner (or hopeful), IF you do the work to extract it. Only 4.5 stars because a lot of the advice he gives is somewhat vague and general. He has decades of experience with supposedly many companies—so he should have a wealth of examples to use to illustrate his points. But he almost never provides examples, so it often left me unsure of what exactly he was trying to say. But that said, he has many excellent insights, and the hundreds “Thinking Time” questions are worth their weight in gold—again, IF you actually put in the time to think about them. A must-read for anyone in a business leadership role.

Think of The Road Less Stupid like a mini business course. Easy to read and easy to understand business concepts written by someone who’s been in business for many, many years and clearly has good foundational advice. Technically it’s a business book, but it’s about thinking, something that humans do too little of.

This book was recommended to me by someone I very much admire, and I'm so grateful because it delivers more value on running a business than anything I've ever come across to date and I've been in industry a long time, helping start-ups in all kinds of capacities and sizes, but the author really knows his stuff. I wish I could be so articulate about this subject but that's why he's an author and I am not. He's helped me at this juncture in my life more than he will ever realize. I highly recommend this book if you are a solopreneur who is faced with countless decisions repeatedly you have to make for yourself. I especially appreciate his advice on getting to know what you don't know. I've been busy with that for the past 3 months, lol. And it's working. That's only one piece of his many pieces of sage wisdom found in these pages. It's a book you will keep on your shelves all through your business enterprise/s to be bestowed upon your favorite person when they begin their ventures. Top shelf.

Resolvi ler o livro depois de ter visto um video do Keith no Youtube. Gostei da leitura e acabei fazendo MUITAS marcações de frases e conselhos. Várias lições importantes sobre como lidar com o ego e não deixar que ele te faça tomar péssimas decisões que podem dilapidar todo o patrimônio construído. Recomendo.

Questo libro mi è stato consigliato da un amico estremamente entusiasta. Ero un po' scettico inizialmente perché non conoscevo l'autore, ma sin dal primo capitolo ho capito che eravamo di fronte ad un libro di altissimo livello. Penso che sia il libro di business più completo articolato è strutturato che io abbia mai letto è fatto benissimo punto credo che lo leggerò più volte perché gli spunti che ti dà sono preziosissimi. Non esagero dicendo che probabilmente è il libro di business migliore che io abbia letto fino adesso.

Enjoyed this book tremendously. A book that should be part of every business owner library. Time to think is a great concept.

el libro esta increible , falcil de entender , lo recomiendo

As a business owner and performance coach, I've read hundreds of 'business' books over the last 30 years and this, together with Gino Wickmann's 'Traction' is a must-have. Concise, no excuses necessary, straight-talking. Most importantly, Cunningham has spent decades in the trenches. Buy it, read it, then re-read it twice a year, every year.