

✨ Unlock radiant, balanced skin — because your glow can’t wait!
The Ordinary Niacinamide 10% + Zinc 1% is a lightweight, water-based serum designed to brighten skin, smooth texture, and control oil with clinically backed results. Featuring a potent 10% Niacinamide and 1% Zinc PCA blend, it hydrates and minimizes pores while being clean, cruelty-free, and suitable for all skin types.


















| ASIN | B01MDTVZTZ |
| Active Ingredients | Niacinamide |
| Benefits | Visibly improves skin radiance and smooths texture in one week. |
| Best Sellers Rank | 8 in Beauty ( See Top 100 in Beauty ) 1 in Face Serums |
| Brand | The Ordinary |
| Brand Name | The Ordinary |
| Country Of Origin | Canada |
| Customer Reviews | 4.5 out of 5 stars 49,523 Reviews |
| Global Trade Identification Number | 00769915195941 |
| Item Form | Serum |
| Item Volume | 1 Fluid Ounces |
| Item Weight | 0.07 Pounds |
| Manufacturer | DECIEM |
| Manufacturer Part Number | 2724607657945 |
| Material Features | Cruelty Free, Fragrance Free, Vegan |
| Material Type Free | Aluminium Free, Coaltar Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | 769915190311 |
| Number of Items | 1 |
| Product benefits | Visibly improves skin radiance and smooths texture in one week. |
| Recommended Uses For Product | Blemishes Treatment, Brightening, Pore Treatment, Shine Control, Smoothening |
| Scent | Fragrance Free |
| Scent Name | Fragrance Free |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Special Ingredients | Niacinamide |
| Special ingredients | Niacinamide |
| Target Use Body Part | Face |
| UPC | 769915190311 769915195941 |
| Unit Count | 30.0 millilitre(s) |
| Use for | Face |
D**R
Hydrating, Lightweight and Excellent Value for the Price
I’ve been using the The INKEY List 2% Hyaluronic Acid Face Serum 30ml for a little while now and it has been a really nice addition to my skincare routine. The first thing I noticed is how lightweight and fast-absorbing the serum is. It spreads easily and doesn’t feel sticky or heavy on the skin. A small amount goes a long way, so the bottle actually lasts quite a while. What I like most is how hydrated my skin feels after using it. My skin tends to feel a bit dry at times, especially in colder weather, but this serum helps keep it feeling smooth and moisturised throughout the day. Hyaluronic acid works by drawing moisture into the skin and helping it retain hydration, which can leave the skin looking plumper and healthier. Another big positive is the price. For a well-known skincare brand, this serum is surprisingly affordable, making it great value compared with many more expensive hydrating serums. Pros ✔ Lightweight and easy to apply ✔ Leaves skin feeling hydrated and smoother ✔ Absorbs quickly without a greasy feel ✔ A little goes a long way ✔ Very affordable for the quality Cons • Works best when applied to slightly damp skin • Bottle is quite small (30ml), although it lasts longer than expected Overall Overall, I’m really happy with this serum. It’s simple, effective, and great value, especially if you want an affordable product that helps keep your skin hydrated and comfortable.
C**E
Great for oily and acne-prone skin
This serum works really well for controlling oil and improving the overall look of the skin. The texture is lightweight, absorbs quickly, and doesn’t feel greasy. With regular use, my skin looks clearer and more balanced. It’s a great product for people dealing with breakouts or oily skin, and the price is very reasonable for the quality. 👍
E**M
Amazing face serum
I stumbled across this serum a few months ago and was so pleased that I did. I’m in my forties and have quite oily skin and have found this serum really helps. I use after my toner in the mornings and before bed. It absorbs into the skin well, doesn’t really have much smell and leaves skin feeling soft, tighter and brighter. It’s great for your complexion and giving your skin a nice even tone. Helps prevent blemishes too. Would highly recommend.
A**M
Really Works for Blemish-Prone Skin
I can see why this serum is so popular. After a few weeks of using it, my skin looks clearer, smoother and more balanced. Redness has reduced, my pores look less noticeable, and I’ve had fewer breakouts. The texture is lightweight and sinks in quickly, so it layers easily with the rest of my routine and sits well under makeup. A little goes a long way, which makes the bottle last much longer than you’d expect. For the price, the results are amazing. It’s become a regular step in my skincare and I’ll definitely keep repurchasing.
J**A
Great product
I love this product as it gets rid of redness on the skin and smoothens the skin Great value for money and easy application
A**E
Very effective
This product works really well. It helped improve my skin texture and reduced excess oil over time without irritating my skin. The formula feels lightweight, absorbs quickly, and layers well with other skincare products. A little goes a long way, and for the price, the results are excellent. Simple ingredients, no unnecessary fragrance, and very effective if used consistently.im brown skin very sensitive and it match.
H**D
Serum
I’ve been using this serum from The Ordinary for a while now, and honestly, I’m impressed. Within a short time I started noticing a visible difference — my skin looks clearer, smoother, and much more balanced. The best part is that it’s lightweight, absorbs quickly, and doesn’t leave any greasy feeling. It worked so well for me that I recently ordered two more bottles. For the price, the results are amazing. If you're looking for something simple, effective, and affordable, this serum is definitely worth trying. Highly recommended
N**7
Nice serum, just not for me
I have dry skin and used this for just over a month. The product itself feels good and absorbs well, but unfortunately I didn’t notice much improvement for my skin type. It might work better for oily or combination skin, but it just wasn’t the right fit for me.
Trustpilot
1 month ago
1 month ago