Soft Gel Paste Food Color, 3/4-Ounce, Soft Pink

I ordered soft pink, and it arrived though. Every where on the package and bill it was written 'soft pink' .. only when I tore the main pack for colouring the cake-- it comes out mauve!!!

Best food colouring brand I had use so far , the colours are great and as it should be .

Americolor is the only food coloring I use! It is high quality professional food color. They have every color you can think of. Worth the price in my opinion. With the soft pink I recommend starting with very little (a pin drop) until you reached desired color of pink. This one in particular takes only a very very little to reach the desired soft pink.

Soft pink for sure, be aware, but a lovely strong colour

Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!