Ecom Hell: How to Make Money in Ecommerce Without Getting Burned
Product ID: 89313332
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About the Book: Foreword by Bryan Eisenberg In Ecom Hell, Shirley Tan wants to share what she learned in ecommerce to make sure you can avoid getting burned! Shirley Tan started her ecommerce business on a shoe string budget and sold it to a NASDAQ traded corporation. How? She developed systems and efficiencies that made her business hugely profitable and a prime acquisition target. She shares the lessons she learned in this book Ecom Hell is aimed at entrepreneurs building ecommerce business, adventurers who are considering an ecommerce adventure, technically savvy executives who want to get an insiders' guide, information technology professionals who want to benchmark their ecommerce business practice and anyone who has an interest in getting a good grasp of what really goes on in an e-commerce business. The book is filled with tips and checklists on what it really takes to start, run and grow your business and it'll soon become a go-to guide for managers and staff! Here is some of what you'll get from Ecom Hell: - Identifies what areas in ecommerce you should FOCUS on so you maximize your revenues and growth. - The 7 category metrics that drive EVERY ecommerce business and how to measure them so you win. - The 10 BIG mistakes most ecommerce entrepreneur makes and how to avoid them so you can improve your chances of success in ecommerce. - Easy steps to picking niche markets like winning racehorses so you know the winners from the dogs. - Detailed check list on what to look for in an ecommerce platform. - 11 tips on how you can increase your website conversions. Are you flirting with the idea of your own ecommerce business? Shirley's Ecom Hell takes you through the nitty-gritty of running an ecommerce business. It is a behind-the-scenes look at what can make or break your ecommerce business. Ecom Hell walks you through: - How to get started on a shoestring budget so you'll have plenty of resources available to fund your growth. - How to "cherry pick" your competitors so you ALWAYS win in a head to head contest. - How to buy an existing ecommerce business so you can avoid the "slow start." - How to sell your business so you can retire and have financial security. Shirley fields frequent questions about the title of her book. Why Ecom Hell? She says, "I believe business success is a combination of strategic planning and excellent execution, helped often by a heavy dose of optimism. I understand the value of optimism as it carries many an entrepreneur through a rough day or two. However, I also believe is anticipating worst case scenarios to avoid them at all costs. This is the impetus behind Ecom Hell: I'll help you face the pitfalls that can be part of ecommerce business building; and give you the best practices to use to navigate your way around these potentially hellish situations. Ecom Hell is going to help you build your own ecom heaven!" "Shirley is an incredible entrepreneur that experienced hands on every aspect it takes to make an ecommerce business successful. Regardless of the stage of your ecommerce business, Shirley provides excellent foresight into how to make it to the next level." -Jennifer Fallon, CEO, The Aspen Brands Company, KateAspen.com & BabyAspen.com "Shirley Tan is the real deal. As an inquisitive entrepreneur, she always asks all the right questions, and now she is sharing all the right answers for creating a successful ecommerce business. Her book is detailed, insightful, and comprehensive, and will become a must-have for all E-com business owners. Not only has she done it herself, but she knows how to identify and document the things that helped her become successful. Sharing this wealth of knowledge is only part of what makes her not only a great author, but a great person as well." -Todd Malicoat, SEO, Faculty Market Motive.com Review: Glad I found it. - I came across this book title in a blog I read some years back, I took notice of it and just got it. I have read it and the nuggets therein are very applicable. Review: Nothing like advice - straight from the horses mouth! - I have been in e-commerce for about 20 years.... The one thing i have learned is that you NEVER stop learning. When I saw a book named Ecom Hell... Well.. I had to read it. This is obviously written by someone that has been there - done that! And that's the only kind of business book I want to read anymore... A couple of take aways from the early section of the book... And from what I have experienced these are tips that just about everyone needs, some for the first time and some need to hear it a million times... Like me! 1. Do not start an ecommerce business if you hate dealing with customers. You ALWAYS have to deal with Customers... If people are trusting you with their sale and you are taking their money - You will interact with Customers. You will make mistakes... It's gonna happen and you need to be prepared to deal with it with GREAT Customer service! 2. You do not have to be first; you just have to be better. There is a lot of competition out there. Learning how to be better is the key. And ya know what... As you get better, the other companies will knock ya and they will copy you. Remember the sincerest for of flattery is imitation, and when you're at the top, they will ALWAYS knock ya! 3. Value is what the customer perceives it to be, not what you think it is It makes ABSOLUTELY no difference what you, or your husband or wife, mom or dad or Priest thinks of your product or company. If the Customer doesn't think you are wonderful... Unless Father John is gonna buy what you sell... It doesn't matter. This is a game of perception... And THEIR perception is the ONLY reality that matters. Period! Their perception is their reality and you will never convince them of anything different! Great book. It's written from the heart with a lot of a really good mind!
| Customer Reviews | 4.5 out of 5 stars 113 Reviews |
D**D
Glad I found it.
I came across this book title in a blog I read some years back, I took notice of it and just got it. I have read it and the nuggets therein are very applicable.
J**N
Nothing like advice - straight from the horses mouth!
I have been in e-commerce for about 20 years.... The one thing i have learned is that you NEVER stop learning. When I saw a book named Ecom Hell... Well.. I had to read it. This is obviously written by someone that has been there - done that! And that's the only kind of business book I want to read anymore... A couple of take aways from the early section of the book... And from what I have experienced these are tips that just about everyone needs, some for the first time and some need to hear it a million times... Like me! 1. Do not start an ecommerce business if you hate dealing with customers. You ALWAYS have to deal with Customers... If people are trusting you with their sale and you are taking their money - You will interact with Customers. You will make mistakes... It's gonna happen and you need to be prepared to deal with it with GREAT Customer service! 2. You do not have to be first; you just have to be better. There is a lot of competition out there. Learning how to be better is the key. And ya know what... As you get better, the other companies will knock ya and they will copy you. Remember the sincerest for of flattery is imitation, and when you're at the top, they will ALWAYS knock ya! 3. Value is what the customer perceives it to be, not what you think it is It makes ABSOLUTELY no difference what you, or your husband or wife, mom or dad or Priest thinks of your product or company. If the Customer doesn't think you are wonderful... Unless Father John is gonna buy what you sell... It doesn't matter. This is a game of perception... And THEIR perception is the ONLY reality that matters. Period! Their perception is their reality and you will never convince them of anything different! Great book. It's written from the heart with a lot of a really good mind!
B**S
The best book about e-commerce, must read
I read this book 6 months after I started my business (when I was on the edge of default) and said to my self: "I wish I had read it before I started my business". U want successfull e-commerce business, you have to read it. Without discussions. I am reading it now the second time. It is like a bible for me :)
J**N
Should Be Your Ecommerce Reference Guide
This is great. I've built and run a few successful ecommerce stores shipping real products since 1997 and it's not as easy as some make it sound. But, rather than learn the hard way, follow Ms Tan's advice and save yourself numerous headaches along the way. She is American but I operate in the UK and this is just as good for a UK reader. She covers from whether you should set up a business in the first place, through what to sell, how to sell, which ecommerce platform to choose, how to market, SEO, social media, how to ship, etc, all the way through to selling the business. And, having been-there-done-that, I can say that her info is very good. Even if you are established, there's something in here for you. I'm tempted to say the cliche "I wish I had this when I started" but, everyone will say that once they read the book so read it and see if you can avoid that cliche. I bet you can't.
M**E
Attention E-Com Business Owners! You need this book!!!
Whether you are contemplating an e-commerce store, just starting out in e-commerce or are a seasoned veteran, this book is packed with great advice and tips. Shirley Tan takes you through the maze of what it takes to be successful as an online shopkeeper. As hugely successful e-commerce store owner, Shirley learned exactly what needs to be done in this highly competitive business arena. Most importantly, she knows how to share her expertise and vast storehouse of information in a friendly and conversational way. Although there are some highly complex subject matters covered in her book, Shirley manages to break them down into clear explanations and understandable concepts. The homework assignments and checklists will help you on your journey. After 11 years in e-commerce, I find that Shirley's advice is "spot on" and I have gleaned more than a few tips and tricks to use in our business!
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