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📚 Elevate your marketing IQ with Kellogg’s definitive guide—don’t get left behind!
Kellogg on Marketing by Alice M. Tybout is a highly regarded, well-written marketing book featuring essential chapters on market segmentation, customer creation, and brand positioning. It ships same day if ordered before noon, arrives in guaranteed secure packaging, and offers hassle-free returns. With a 4.6-star rating and strong endorsements from consultants and educators, it’s a must-have for professionals aiming to sharpen their marketing strategy.
| Best Sellers Rank | #402,406 in Books ( See Top 100 in Books ) #1,401 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (78) |
| Dimensions | 6.4 x 1.4 x 9.3 inches |
| Edition | 2nd |
| ISBN-10 | 0470580143 |
| ISBN-13 | 978-0470580141 |
| Item Weight | 1.46 pounds |
| Language | English |
| Print length | 448 pages |
| Publication date | January 1, 2010 |
| Publisher | WILEY |
R**S
Kellogg's on marketing is so straight forward
I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
A**N
Outstanding
I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.
M**7
Fantastic condition and text
When I bought this I expected to have a few bent corners and pages, highlighted sections, etc. However, I was extremely surprised to find a brand new book that is so much fun to read (from a marketing perspective a lot of my text books are dull). The text is recent and is applicable not only to the past and future, but the present.
S**Y
Kellogg on Marketing
Great update from previous editions.
F**I
It is an excellent marketing book not only for students but also for ...
It is an excellent marketing book not only for students but also for executives. Do not hesitate to buy it if you like to more about the foundations and implications of marketing.
K**A
Nice book
This book has very interesting chapters, with different approaches for many marketing issues. It's useful for classes discussions about these topics.
S**G
Five Stars
What I needed for class. Thanks!
S**L
Good book, but a bit outdated now
This was a standard reference book when published. Given the dramatic changes in marketing practices over the last ten years, I think it is a bit outdated now.
D**V
Every marketing manager needs to have this book in their library.
P**Y
This book strips away the hyperbole that so often surrounds marketing to provide a straight forward means of conceiving of potential markets, understanding consumer goals and positioning products/services to compete. A great resource for any practicing marketer.
A**R
The best book after principles of marketing by kotler n other 3 authers.
G**R
Best book to get jist of latest marketing strategies
M**O
Excellent
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