--- product_id: 656184381 title: "Connected Packaging: The Game-Changing Marketing Tool" price: "Rp2848155" currency: IDR in_stock: true reviews_count: 3 url: https://www.desertcart.id/products/656184381-connected-packaging-the-game-changing-marketing-tool store_origin: ID region: Indonesia --- # Connected Packaging: The Game-Changing Marketing Tool **Price:** Rp2848155 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Connected Packaging: The Game-Changing Marketing Tool - **How much does it cost?** Rp2848155 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.id](https://www.desertcart.id/products/656184381-connected-packaging-the-game-changing-marketing-tool) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description "Connected Packaging: The Game-Changing Marketing Tool" by Jenny Stanley is an essential guide for marketers, brand managers, and packaging professionals seeking to revolutionize their consumer engagement strategies. This comprehensive book explores the rapidly evolving world of connected packaging, from its historical roots to cutting-edge applications and future trends. Drawing on over 20 years of experience in creative technology and as the founder of Appetite Creative, Stanley provides invaluable insights into how connected packaging bridges the gap between physical products and digital experiences. The book features contributions and case studies from industry leaders such as Digimarc, Polytag, Laava, Avery Dennison, AIPIA, and The Pack Hub, offering a global perspective on connected packaging innovations. Readers will learn about various technologies powering connected packaging, including QR codes, NFC, augmented reality, and digital watermarking. The book showcases real-world applications through case studies from major brands and packaging companies like Tetra Pak, Schweppes, Don Simon and KDD demonstrating successful implementations across different markets and cultures. Through practical implementation strategies and expert analysis, this book illustrates how connected packaging enhances consumer engagement, improves supply chain management, and drives brand loyalty. Stanley also addresses crucial topics such as sustainability, regulatory compliance, and ethical considerations in this innovative field. Whether you're new to connected packaging or looking to optimize your existing strategies, this book offers a wealth of knowledge to help you harness the power of this game-changing marketing tool. Discover how to create immersive, interactive experiences that resonate with consumers and propel your brand into the future of marketing. With insights from global industry experts and case studies from around the world, "Connected Packaging" is your comprehensive guide to understanding and leveraging this transformative technology in the ever-evolving digital marketplace. Review: If you sell a product you should read this book - Packaging isn’t just a box, it is marketing, it is engagement, it is customer communication and so much more. This book explains the possibilities, the technicalities and inspires the opportunities of what a box can now be. If you sell a product, either for yourself or for a brand, you should read this book then speak to the author about how you can make your packaging a vital element of your marketing, engagement, selling and strategy. Review: This book is so insightful - Jenny explains connected packaging in a way that is meaningful and easy to understand. Highly recommended to all marketers out there across the globe! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 1,901,201 in Books ( See Top 100 in Books ) 1,810 in Advertising (Books) 16,915 in Business Development & Entrepreneurship (Books) | | Customer Reviews | 5.0 out of 5 stars 4 Reviews | ## Images ![Connected Packaging: The Game-Changing Marketing Tool - Image 1](https://m.media-amazon.com/images/I/61BkUWO5j8L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ If you sell a product you should read this book *by G***Y on 27 September 2024* Packaging isn’t just a box, it is marketing, it is engagement, it is customer communication and so much more. This book explains the possibilities, the technicalities and inspires the opportunities of what a box can now be. If you sell a product, either for yourself or for a brand, you should read this book then speak to the author about how you can make your packaging a vital element of your marketing, engagement, selling and strategy. ### ⭐⭐⭐⭐⭐ This book is so insightful *by A***R on 6 November 2024* Jenny explains connected packaging in a way that is meaningful and easy to understand. Highly recommended to all marketers out there across the globe! ### ⭐⭐⭐⭐⭐ Really interesting and insightful! *by N***L on 5 November 2024* The book is extremely helpful and provides great information. Definitely worth getting! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.id/products/656184381-connected-packaging-the-game-changing-marketing-tool](https://www.desertcart.id/products/656184381-connected-packaging-the-game-changing-marketing-tool) --- *Product available on Desertcart Indonesia* *Store origin: ID* *Last updated: 2026-06-04*