PATTERN by Tracee Ellis Ross Blow Dryer with Four Attachments for Curly, Coily & Tight Texture Hair

TL;DR: Yes, I recommend the Pattern blow dryer by Tracee Ellis Ross! I was looking for a new hair dryer to treat myself for my birthday. I also wanted to support a women-owned and/or black-owned business. Though TER is a celebrity brand, I’d still rather give her my coin than some *other* brands, especially at a fraction of the price… I have medium density, extremely fine to fine, short length, curly hair. Somewhere in the 2B-3A range, depending on which part of my head you’re looking at. I dunno what my porosity is for sure, but I think it’s low. I am of minimal melanin and Western European descent, but my hair is naturally curly. When I actually bother to style it, I can get some really gorgeous ringlets. Before I received the hair dryer I thought, okay, how much of a difference can a really expensive hair dryer make? I’d only ever used ones that were like, 20 bucks at the local beauty supply store. Turns out: it can make a huge difference! I have minimal frizz with nicely dried hair and gorgeous ringlets that last for days. I am wary of heat damage but feel that my hair is in good hands with Pattern. Here’s my wash day routine (x2/week): double wash, condition, microfiber towel dry for a couple of mins, spray a little water and use my Denman 9-row to brush out, apply some Aveda Damage Remedy cream, then use alligator clips and section my hair to brush with my Bounce Curl Define Edge Lift (volume) brush and define the curls. Next, I apply Pattern mousse (also by TER). Then I add a little Ouidad cream-gel for shine and hold. Lastly, I gently blow dry on medium heat and low speed with the ionizer turned on. I take my time and my slowly through clumps of curls. When my hair is to my desired dryness, I use the cold feature for several seconds per section. Technique-wise, I prefer to lift the curls up (using the diffuser as well as a hair pick) to increase volume — instead of blowing air from the side which significantly lengthens my curls. It takes me about 20 minutes to get to about 50-60% dry, which works for my needs. I don’t like to dry it to 90-100%. I’m trying to prevent heat damage. The reason I blow dry at all is because I get better volume, wash days last longer, and I *hate* the feeling of wet hair on my neck. Pros: It’s gorgeous! Beautiful design. I wish it was a tiny bit lighter, but when I compared it to the weights of other products, this one was a little bit lighter. It seems sturdy and like it will last. It’s easy enough to use. Well designed. One minor complaint is that the controls seem to be designed for right-handed people. In the year of 2025, I can’t fathom why they didn’t just make the buttons in a neutral position. As a lefty, it’s actually super inconvenient to stop, lower the dryer, switch to my dominant hand and slide the switches. I have arthritis and weakness in my hands so it’s that much harder for me. I was honestly a bit surprised by this oversight on their part. Another tiny critique is that there’s no light or way to tell that the cold switch is on. The first two times I used the dryer, I did not know it was set to cold and honestly thought the dryer was a lemon because it never seemed to get hot enough to really dry my hair. Finally I thought to check the cold switch (which I had never touched when I received the product), and realized oh! Duh! It’s actually just been on cold this whole time. So on the plus side, the “cold shot” button is more like a steady and long lasting winter breeze, which is impressive! On the down side, unlike the ionizer button, there is no light to tell you if it’s on or off. The product is a beautiful deep caramel brown kind of color. I love that there are arrows indicating where the attachments align with the dryer, and that they click into place and have buttons to release so that the attachments aren’t falling off and crashing all over the bathroom when you set the dryer on the counter. I feel like it’s a lil spa treatment every time I do my hair now. 🥰 Also worth noting: I sleep on a silk pillowcase and sometimes use a silk bonnet. This helps prolong the life of my curls, as well. Shout out to black women who have transformed hair care for all types of hair! Overall: 8.5 out of 10 with points reduced for dexterity design, cold shot button, and weight. Cost seems reasonable for the value of this kind of product. I hope it has a long lifespan, otherwise I’m gonna have to go back to the beauty store $20 special because I can’t afford this every year lol. Era of purchase: August 2025 Cost: $189

I bought it on sale and it was definitely worth the price. All of the attachments are made of a high quality material (accidentally dropped a piece on hardwood and nothing broke) and work well with my tight coils. I haven’t used the diffuser yet but I’ve heard good things. The heat and cooling levels are good and nice to have I found myself switching through them to test it all and noticed a difference between them enough to decide which one was best for my hair. The detangling brush attachment speed the process of drying my hair which use to feel like it took forever. My on con would be that for me it is not as ergonomic as I would prefer. I have tendinitis in my wrists/thumbs and certain angles were not as comfortable for me to hold however I was able to manage. Luckily it’s not too heavy so I could deal with it. Overall it is simple to use and I am happy with the results.

One of the reasons I avoid blow drying my hair is how long it takes to get it completely dry. My hair isn’t curly, but it’s very thick and tends to get frizzy, so I was curious about trying this one for its features but also to try the attachments to see if they’d be useful for my hair. The wide-tooth comb attachment is my new favorite thing, it was easy to use and helped detangle my hair gently - it also means I can dry and detangle with one hand. The dryer itself is also great, it dries hair quickly and left it smooth and shiny. Also, the design is gorgeous, looks very modern and I love the color!

I love this blow dryer! I’ve used every part that goes on the dryer and impressed by the way each piece clicks in easy and sturdy with no mishaps of falling off! Nice color and well designed box you can keep to store dryer/parts. Oh yeah, and it’s light weight!

I love this blow dryer. I was skeptical about paying $159 for a blow dryer, but figured with Amazon, why not give it a chance. I have a lot of hair and it's thick. Blow drying usually takes me well over an hour, has my arms hurting after 20 minutes, and doesn't get my hair straight. The longer my hair is, the more of a pain it is to take on this task. I used the brush attachment and level II with the ion button on. I separated my hair into 4 sections, brushed each section out (all were detangled and easy to brush because of the Pattern heavy conditioner), and I was done blow drying my entire head in less than 20 minutes. But the kicker was, it was straight. Not flat iron straight, but definitely walk out of my house straight. I then used my ceramic flat iron and it only took me about 30 minutes to fully straighten my hair bone straight. I used the Pattern hydrating shampoo and Pattern heavy conditioner first. I also always use the chi heat protectant spray before I put any heat to my hair. I swear I'm not exaggerating and I rarely leave reviews. I had to share how happy I am with this product. This took a job that normally takes me 3-4 plus hours down to under an hour. No, I didn't get paid for this review and I wasn't given the product to review, I bought it. I live in a rural area and going to the salon isn't close or convenient for me. This saved me money and time!!! My hair type is fairly close to a 4A, possibly 3C. I also swim a lot in the summer, so this is helpful when I just want to get the chlorine out and not damage my hair further with heat. Very happy customer.

What can I say about this blow dryer? It's excellent quality, and I love the brush addition that makes it so easy to straighten the hair. The brush attachment gives the dryer a 10 out of 10 for me. I usually have a difficult time using a brush to blow-dry. This gives me the results I wanted.

I am maybe the only person who is not as impressed with this blowdryer as I thought I would be. It feels very sturdy, I love the multiple attachments, but the comb/brush attachment does not work as easy as I thought it would.

Wanted to support another Black product so I gave this hair dryer set my attention. The package the set comes in is gorgeous, the instructions for each attachment are clear, aaaaand the dryer did a nice job tackling my natural hair fresh from deep conditioning after a box braid takedown. The attachments stayed on and snapped on beautifully. The dryer stayed cool to touch!! Nothing broke. The only thing I’d like to see an improvement on is the dryers surface, which is smooth and beautiful but slippery if product winds up on your fingers. It needs some soft grippy grooves or something. Even so, I never dropped it so still 5 star quality!!

I like that it had multiple heads but when i used the diffuser for the curls the airflow speed is so fast that my hair was moving and i was following it, which caused me a lot of frizz unfortunately, i am dissapointed actually

For th price the blow dryer is not good