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2025 Edition NOW AVAILABLE - Search desertcart for '2025 SEO Workbook' - Use this version ONLY if assigned in a University Course 2024 Updated Edition ** FULLY updated for 2024 ** Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority, i.e. OFF PAGE SEO Content Marketing and AI - understand how AI is, and is not, changing SEO especially in content analysis and production Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets and Quizzes - download WORKSHEETS that guide you step-by-step to search engine optimization success. Supplementary quizzes help you solidify your knowledge of SEO. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO of 2024 for Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals : Define Your SEO Goals Keywords : Identify Winnable, High Value SEO Keywords On Page SEO : Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing : Learn to produce content that pleases Google and your customers Off Page SEO : Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics : Master Google Analytics Learn : Pointers to SEO Tools and Online Resources If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2024 edition of the SEO Workbook! Review: This Guy Is A Devious Genius - "Don't fall for paying someone to do your monthly SEO," he cheers us. "You can likely do a better (& more honest) job than any of them." (I just didn't want strangers creating (or even modifying) copy on my site. I guess maybe I'm a control freak.) I only wish that I had read this book before setting up my websites. Now it looks like I have to tear it down & start from scratch. And even though JM does his level best to make this fun & "1-2-3" easy, I still don't know that I can implement most of his teachings. Wonder what it would cost to hire him to do it! So in the end, I guess it's not so much about "don't out-source your SEO," it's more "make sure the folks putting together your website understand (& use) this stuff!" Review: Fantastic Book - I bought this book summer of 24 but just got around to reading it. Fantastic book, easy to read and understand. I have already implemented some items and am starting to see better website numbers. Can’t wait to implement more suggestions from the book. I own his two other books too and can’t wait to read!
| Best Sellers Rank | #777,542 in Books ( See Top 100 in Books ) #84 in Online Internet Searching #125 in Search Engine Optimization #2,385 in Web Development & Design |
| Customer Reviews | 4.4 out of 5 stars 37 Reviews |
I**R
This Guy Is A Devious Genius
"Don't fall for paying someone to do your monthly SEO," he cheers us. "You can likely do a better (& more honest) job than any of them." (I just didn't want strangers creating (or even modifying) copy on my site. I guess maybe I'm a control freak.) I only wish that I had read this book before setting up my websites. Now it looks like I have to tear it down & start from scratch. And even though JM does his level best to make this fun & "1-2-3" easy, I still don't know that I can implement most of his teachings. Wonder what it would cost to hire him to do it! So in the end, I guess it's not so much about "don't out-source your SEO," it's more "make sure the folks putting together your website understand (& use) this stuff!"
A**R
Fantastic Book
I bought this book summer of 24 but just got around to reading it. Fantastic book, easy to read and understand. I have already implemented some items and am starting to see better website numbers. Can’t wait to implement more suggestions from the book. I own his two other books too and can’t wait to read!
H**U
Fantasitc Book
I started with the Audible version and I've listened once and getting ready for repeat. There's so much outstanding info in the book. The author also makes the read surprisingly entertaining while staying on course explaining an arduous process that is SEO. His humor makes it so much more digestible. Additionally, I have to commend the step by step processes that the author explains. I'm very impressed and excited to see how implementing new things learned will play out in the real world. I'm confident that they will because there are many suggestions made by this author that I previously learned to be very effective. If you want to rank organically for anything get Jason McDonald's book and study it.
J**O
This is very much a book aimed to smaller websites and not massive ecomerce platforms
I would recommend this book to anyone trying to get their toes wet in the world of SEO and Digital marketing. The Author also provides books on resources which I found highly useful and recommend getting it with this book. As far as I understand you can get those books for free. But I like supporting Entrepreneurs as much as possible and just bought the books. I just would have liked to have seen more on ranking for PLP and PDP pages.
J**K
This is the authoritative guide to SEO
Search Engine Optimization (SEO) is a method of fine-tuning your website so that your product shows up on Google's first page when someone searches for your category of product. Achieving this is akin to receiving free advertising. After watching multiple online videos, I developed an appreciation for the elements of SEO, but what I needed was a single authoritative guide to the SEO process. Dr. Jason McDonald's "SEO Workbook" fits the bill. It provides step-by-step guidance, including multiple checklists, on how to optimize your website for Google's search engine. It is admittedly a lengthy process, but essential for anyone who wants to successfully compete in the challenging arena of online sales. If you get stumped along the way, you can even contact Dr. McDonald directly for guidance. Highly recommend this book. BTW, Dr. McDonald offers other "how to" books for online sellers, including one on social media advertising, which will be my next challenge after completing the SEO of my website. Thanks, Dr. McDonald for your great work and Happy Selling to my fellow online merchants! Best wishes.
G**L
Incredibly thorough explanation of SEO
As a complete novice, I was blown away by this book. Other books have failed to explain SEO the way this one does. I usually blow through these kinds of books in an afternoon, but not this one: it took over a week and I came away with such a thorough understanding that I have no doubt I can master this now. I also came away armed with completed worksheets and lists to begin my SEO journey. To the author: thank you. This book is invaluable to newbies like me. My copy now has a cracked spine, it's full of highlighter marks, and it's been read cover to cover. I couldn't be more grateful. I have no doubt I will continue to reference it over and over again.
D**R
Absolutely NO Help at all
Absolutely NO Help at all
T**L
This book is saving me $$$$
I absolutely love this book. It is easy to follow along and I am able to implement each action item and deliverable. This is a must read for anyone who needs to either do SEO themselves or who plan to hire an SEO agency.
C**Y
A big topic broken into useful manageable steps
I originally downloaded the audio book, found it informative and enjoyable so bought the book as reference and to complete the tasks set. I really liked the way it broke down a large topic into manageable steps and I enjoyed the humour within the book too. Would definitely recommend and will be using my newfound knowledge to help with my own website building and SEO. It is useful to have the book to keep referring back to when focusing on different aspects.
S**I
Super Anleitung zur SEO Optimierung
Gibt einen super Überblick und eine genaue Anleitung wie man seine Seite SEO optimiert.
C**C
One SEO book you should have
If you’re looking to get a good understanding of some of the best practices and techniques in SEO, then Jason’s book is highly recommended. It’s a large book jammed full of up-to-date information that is written in an easy-to-read and understandable style.
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