---
product_id: 587519882
title: "Emotion by Design: Lessons on Creativity from a Life at Nike"
price: "Rp479585"
currency: IDR
in_stock: true
reviews_count: 5
url: https://www.desertcart.id/products/587519882-emotion-by-design-lessons-on-creativity-from-a-life-at
store_origin: ID
region: Indonesia
---

# Global brand lessons - Nike's legacy Published 2023 - fresh insights Paperback - easy, portable read Emotion by Design: Lessons on Creativity from a Life at Nike

**Price:** Rp479585
**Availability:** ✅ In Stock

## Summary

> 🔥 Just Do It: Master the art of emotional branding and never miss the creative wave!

## Quick Answers

- **What is this?** Emotion by Design: Lessons on Creativity from a Life at Nike
- **How much does it cost?** Rp479585 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.id](https://www.desertcart.id/products/587519882-emotion-by-design-lessons-on-creativity-from-a-life-at)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Iconic Campaign Secrets:** Explore how legendary campaigns like 'Just Do It' and the Swoosh became cultural phenomena.
- • **Diversity Fuels Innovation:** Embrace diverse thinking styles to spark breakthrough creativity in your team.
- • **Emotion by Design Framework:** Learn a transformative method to make any brand irresistibly creative and emotionally engaging.
- • **Unlock Nike's Creative Playbook:** Discover 30 years of insider marketing genius from Greg Hoffman, Nike's CMO.
- • **Inspiration for Millennial Leaders:** Fuel your leadership and marketing strategy with real stories of resilience, passion, and fearless creativity.

## Overview

Emotion by Design is a 2023 paperback by Greg Hoffman, Nike's former CMO, revealing how emotional storytelling and innovative design propelled Nike to global icon status. Packed with insider lessons, this book offers a proven framework to ignite creativity, build powerful brand connections, and lead diverse teams to marketing excellence.

## Description

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy 'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked 'This book made me smile in my soul' Mary Portas 'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious

Review: Really excellent insight and advice from the best - I really enjoyed this book. A lot of valuable lessons and stories that make trying to find the bottom line and understanding easier to digest and process. Loved all the backstories and insights into the athletes, leadership teams and simple rule of leading with emotions and finding creativity in so many usual and unusual ways. Recommend it
Review: Creativity at work - It is said that many American kids recognize the McDonald’s arches much better than the national flag. Similarly, Coca-Cola was considered a symbol of America, a morale booster for the US troops during World War II and hence a wartime necessity, prompting its President Robert Woodruff to order "see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company.” Transcending national borders, Nike’s Swoosh is one of the most admired symbols that can be seen on anything and everything ranging from T-shirts, caps, luggage, cars, bikes, and appears more in violation of copyright and trademark laws, printed several times over than on original Nike products. Everyone seems to own, love and admire this powerful logo, and use it freely, oblivious of its rightful owner. They Just Do It!! Iconic brands create strong emotional connections that form a powerful bond between the brand and the consumer. Every brand is a continuous, consistent and conscious attempt to create stories, images and experiences that make people feel that their most audacious dreams are possible to achieve, thereby adding meaning to life and joy to living. This book is in part the inspiring story of Greg Hoffman, who despite economic hardships and racial discrimination, carves a great career at Nike, from humble beginnings, and ultimately rising to the position of Chief Marketing Officer. In addition, it is an excellent narration of what it means and takes to create powerful brands. A brand is not just about selling. The brand’s purpose is to tell insightful stories that move the audience, elicit a specific emotion and build lasting bonds between the consumer and the brand. This is not dependent on the size of the brand and its resources; they depend on the power of the story and the depth of the connection. Designers use their eyes to their advantage. What they see, how they see, what they choose to see, seeing things that others don’t see, and show things to the audience in novel, insightful and provocative ways are all part of a brand marketer’s job, explains the author. In short, it is creativity, passion and fearless communication of a unique picture that pulls the customer’s attention. Creativity is a team sport, that is exciting and spontaneous and such creative chemistry of matching diverse elements such as ‘the rebels, the magicians, the stoic, and the playful’ can create something utterly unique. This is based on the Brazilian football team’s ‘Ginga’ style that allows the players to ‘play beautifully’. A creative dream team has three important aspects. 1. Embrace the Day Dreamers: Right brained creative thinkers (‘with a penchant for driving you, and everyone else, well, a bit mad’!) who ask the question “What If…?” or “Why Not…? where risk taking and disruption are put ahead of status quo. 2. Let the Quiet Voices Speak the Loudest: Most often the loudest voices are considered the smartest, when they are nothing but just loud. Introverts on the other hand spend less time in the moment, and have an incredible ability dreaming of a new future. (Larry Page, Steven Spielberg and Albert Einstein for example) 3. Diversity is Oxygen: Diversity is the oxygen that breathes life into the creative process. Include those who don’t think like you, talk like you or look like you. I strongly urge the readers to look up at some legendary Nike Commercials to enjoy this book to its fullest. The video ‘The Last Game’ is (available on YouTube) unmissable, and this book, unputdownable. Greg is an alumnus of the Minneapolis College of Art and Design. This book will certainly inspire hundreds of students to follow their heart, and pursue a career in Design that is meaningful, fulfilling, liberating and enjoyable. Just Do It!

## Features

- Binding: paperback
- Language: english
- Manufacturer: Penguin
- Brand: Penguin
- Publication date: 2023-01-05T00:00:01Z

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #71,490 in Books ( See Top 100 in Books ) #97 in Advertising #324 in Marketing #838 in Business Leadership & Motivation |
| Customer Reviews | 4.6 out of 5 stars 137 Reviews |

## Images

![Emotion by Design: Lessons on Creativity from a Life at Nike - Image 1](https://m.media-amazon.com/images/I/71pKkkBDAIL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Really excellent insight and advice from the best
*by M***W on 25 August 2022*

I really enjoyed this book. A lot of valuable lessons and stories that make trying to find the bottom line and understanding easier to digest and process. Loved all the backstories and insights into the athletes, leadership teams and simple rule of leading with emotions and finding creativity in so many usual and unusual ways. Recommend it

### ⭐⭐⭐⭐⭐ Creativity at work
*by B***Y on 16 July 2022*

It is said that many American kids recognize the McDonald’s arches much better than the national flag. Similarly, Coca-Cola was considered a symbol of America, a morale booster for the US troops during World War II and hence a wartime necessity, prompting its President Robert Woodruff to order "see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company.” Transcending national borders, Nike’s Swoosh is one of the most admired symbols that can be seen on anything and everything ranging from T-shirts, caps, luggage, cars, bikes, and appears more in violation of copyright and trademark laws, printed several times over than on original Nike products. Everyone seems to own, love and admire this powerful logo, and use it freely, oblivious of its rightful owner. They Just Do It!! Iconic brands create strong emotional connections that form a powerful bond between the brand and the consumer. Every brand is a continuous, consistent and conscious attempt to create stories, images and experiences that make people feel that their most audacious dreams are possible to achieve, thereby adding meaning to life and joy to living. This book is in part the inspiring story of Greg Hoffman, who despite economic hardships and racial discrimination, carves a great career at Nike, from humble beginnings, and ultimately rising to the position of Chief Marketing Officer. In addition, it is an excellent narration of what it means and takes to create powerful brands. A brand is not just about selling. The brand’s purpose is to tell insightful stories that move the audience, elicit a specific emotion and build lasting bonds between the consumer and the brand. This is not dependent on the size of the brand and its resources; they depend on the power of the story and the depth of the connection. Designers use their eyes to their advantage. What they see, how they see, what they choose to see, seeing things that others don’t see, and show things to the audience in novel, insightful and provocative ways are all part of a brand marketer’s job, explains the author. In short, it is creativity, passion and fearless communication of a unique picture that pulls the customer’s attention. Creativity is a team sport, that is exciting and spontaneous and such creative chemistry of matching diverse elements such as ‘the rebels, the magicians, the stoic, and the playful’ can create something utterly unique. This is based on the Brazilian football team’s ‘Ginga’ style that allows the players to ‘play beautifully’. A creative dream team has three important aspects. 1. Embrace the Day Dreamers: Right brained creative thinkers (‘with a penchant for driving you, and everyone else, well, a bit mad’!) who ask the question “What If…?” or “Why Not…? where risk taking and disruption are put ahead of status quo. 2. Let the Quiet Voices Speak the Loudest: Most often the loudest voices are considered the smartest, when they are nothing but just loud. Introverts on the other hand spend less time in the moment, and have an incredible ability dreaming of a new future. (Larry Page, Steven Spielberg and Albert Einstein for example) 3. Diversity is Oxygen: Diversity is the oxygen that breathes life into the creative process. Include those who don’t think like you, talk like you or look like you. I strongly urge the readers to look up at some legendary Nike Commercials to enjoy this book to its fullest. The video ‘The Last Game’ is (available on YouTube) unmissable, and this book, unputdownable. Greg is an alumnus of the Minneapolis College of Art and Design. This book will certainly inspire hundreds of students to follow their heart, and pursue a career in Design that is meaningful, fulfilling, liberating and enjoyable. Just Do It!

### ⭐⭐⭐ Great book content, poor shipping
*by K***A on 17 June 2023*

Great book! Unfortunately the overall experience was diminished with the book feeling used already. It had grease marks all over the cover and some wavy pages.

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*Product available on Desertcart Indonesia*
*Store origin: ID*
*Last updated: 2026-10-25*