---
product_id: 580863943
title: "Logos That Last: How to Create Iconic Visual Branding"
price: "Rp975725"
currency: IDR
in_stock: true
reviews_count: 11
url: https://www.desertcart.id/products/580863943-logos-that-last-how-to-create-iconic-visual-branding
store_origin: ID
region: Indonesia
---

# Logos That Last: How to Create Iconic Visual Branding

**Price:** Rp975725
**Availability:** ✅ In Stock

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- **What is this?** Logos That Last: How to Create Iconic Visual Branding
- **How much does it cost?** Rp975725 with free shipping
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## Description

Logos That Last: How to Create Iconic Visual Branding : Peters, Allan: desertcart.in: Books

Review: A Surprising — and Profound — Evolution in Logo Thinking - As a designer with nearly a decade of experience crafting visual content for social media platforms, I approached Logo That Lasts by Allan Peters with a hint of skepticism—after all, I knew logos and their quirks. What I discovered instead was a book that not only deepened my understanding but also changed my approach to brand identity in ways I hadn’t anticipated. First Impressions Right off the bat, Peters challenges the fleeting nature of design trends. He emphasizes how a durable logo must not only communicate effectively but also adapt gracefully across time and context. This conceptual shift from “social media snapshots” to “timeless presence” resonated deeply. Within the first few chapters, I realized this wasn’t a design manual—it was a design philosophy. Key Takeaways That Felt Entirely New Adaptive Flexibility: While I’ve routinely adjusted graphic assets for mobile screens, Peters’ framework for designing logos that can flex—shrink, simplify, deconstruct—without losing identity was eye-opening. Narrative Depth: Rather than relying on bold visuals alone, the book teaches how to embed a story or message into a logo’s DNA—something that enhances recall and creates emotional resonance long after first glance. Framework for Evolution: Peters lays out a strategy for logo evolution—how a brand mark can gracefully transform over years without losing recognition, avoiding the awkwardness of complete redesigns. Why It Resonated for a Social Media Designer Like Me In social media, we live in the moment—vibrant, fleeting, dynamic. But Peters reminded me that behind every post and every campaign is a visual identity that should anchor all communication. Now I approach each project with a dual mindset: creating for "now,” but with one eye on what that identity becomes five or ten years from now. Final Verdict If your experience is rooted in digital campaigns, UI, or social media, but you’re keen to elevate your design ethos beyond current trends—to build identities with depth, flexibility, and longevity—this book is a rare gem. Logo That Lasts isn’t just about good design; it’s about meaningful design that endures.
Review: A must have for any logo designer - This is a treasure chest of valuable, pragmatic and detailed knowledge on the principles and process of logo design. Allan Peters is a highly renowned name in the world of Logo Design and this book opens up his personal methods and insights to the reader. Invaluable and incredibly useful

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #9,213 in Books ( See Top 100 in Books ) #1 in Sign Language Reference #7 in Sales #12 in Design |
| Country of Origin  | United Kingdom |
| Customer Reviews | 4.8 4.8 out of 5 stars (557) |
| Dimensions  | 22.1 x 2.03 x 25.65 cm |
| ISBN-10  | 0760383170 |
| ISBN-13  | 978-0760383179 |
| Importer  | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500 |
| Item Weight  | 294 g |
| Language  | English |
| Packer  | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, Sales@bookswagon.com , 01140159253 |
| Print length  | 208 pages |
| Publication date  | 7 November 2023 |
| Publisher  | Rockport Pub |

## Images

![Logos That Last: How to Create Iconic Visual Branding - Image 1](https://m.media-amazon.com/images/I/71I5bSIRuwL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Surprising — and Profound — Evolution in Logo Thinking
*by M***A on 17 August 2025*

As a designer with nearly a decade of experience crafting visual content for social media platforms, I approached Logo That Lasts by Allan Peters with a hint of skepticism—after all, I knew logos and their quirks. What I discovered instead was a book that not only deepened my understanding but also changed my approach to brand identity in ways I hadn’t anticipated. First Impressions Right off the bat, Peters challenges the fleeting nature of design trends. He emphasizes how a durable logo must not only communicate effectively but also adapt gracefully across time and context. This conceptual shift from “social media snapshots” to “timeless presence” resonated deeply. Within the first few chapters, I realized this wasn’t a design manual—it was a design philosophy. Key Takeaways That Felt Entirely New Adaptive Flexibility: While I’ve routinely adjusted graphic assets for mobile screens, Peters’ framework for designing logos that can flex—shrink, simplify, deconstruct—without losing identity was eye-opening. Narrative Depth: Rather than relying on bold visuals alone, the book teaches how to embed a story or message into a logo’s DNA—something that enhances recall and creates emotional resonance long after first glance. Framework for Evolution: Peters lays out a strategy for logo evolution—how a brand mark can gracefully transform over years without losing recognition, avoiding the awkwardness of complete redesigns. Why It Resonated for a Social Media Designer Like Me In social media, we live in the moment—vibrant, fleeting, dynamic. But Peters reminded me that behind every post and every campaign is a visual identity that should anchor all communication. Now I approach each project with a dual mindset: creating for "now,” but with one eye on what that identity becomes five or ten years from now. Final Verdict If your experience is rooted in digital campaigns, UI, or social media, but you’re keen to elevate your design ethos beyond current trends—to build identities with depth, flexibility, and longevity—this book is a rare gem. Logo That Lasts isn’t just about good design; it’s about meaningful design that endures.

### ⭐⭐⭐⭐⭐ A must have for any logo designer
*by A***R on 17 September 2025*

This is a treasure chest of valuable, pragmatic and detailed knowledge on the principles and process of logo design. Allan Peters is a highly renowned name in the world of Logo Design and this book opens up his personal methods and insights to the reader. Invaluable and incredibly useful

### ⭐⭐⭐⭐⭐ Improve your Creativity specially with logo designing!
*by G***R on 22 May 2025*

Best to know more on logos and brands. Just go for it!

## Frequently Bought Together

- Logos that Last: How to Create Iconic Visual Branding
- Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
- Logo Modernism

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*Product available on Desertcart Indonesia*
*Store origin: ID*
*Last updated: 2026-03-04*