Marketing 6.0: The Future Is Immersive
Product ID: 552293351
๐Metamarketing focus
๐
2024 release
๐Hardcover edition
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๐ Dive into Marketing 6.0 โ where immersive tech meets timeless strategy!
Marketing 6.0: The Future Is Immersive, authored by Philip Kotler and published by Wiley in 2024, is a hardcover guide that redefines marketing by integrating technological evolution with shifting consumer behaviors. It explores metamarketing, focusing on immersive experiences across physical and digital spaces, targeting emerging generations and emphasizing sustainability and omnichannel engagement.
| Best Sellers Rank | #67,275 in Books ( See Top 100 in Books ) #196 in International Business & Investing #307 in Marketing #906 in Economics |
| Customer Reviews | 4.6 out of 5 stars 111 Reviews |
A**Y
ูุณุฎุฉ ู ููุฏุฉ ุบูุฑ ุฃุตููุฉ
ููุฃุณู ุงููุชุงุจ ู ุทุจูุน ุฃุจูุถ ูุฃุณูุฏ ุบูุฑ ุฃุตูู
E**E
Great product
Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver!
M**G
OK but...
...Ok But less of the modern and next level of reaching customers with the offer of the future...
I**A
Insights
Love marketing and all books by Kotler, new insights and a very good quality of the book
G**A
Have a look
Great book.
J**N
Pretty basic stuff
Kotler is still THE name in marketing. His books were already the marketing bibles when I was studying for my MBA in 2005. My expectations were naturally high when I purchased this book. However, I was a bit disappointed by the content of this latest edition which is rather basic. The book doesn't have 400+ pages either like many of his previous works but just short of 250. I assume that Prof. Kotler does not really write much of his latest books himself anymore and the gentlemen he collaborated with on this one do not seem to have an academic background. It's a pretty basic book for old-school practitioners who have never heard of virtual realities augmented realities or Web3.
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