Ruby Kisses Liquid Foundation Medium Coverage, Lightweight, Natural Finish, Face Makeup for All Skin Type, Korean Makeup (Fair Ivory)

I have been on a year long hunt for a new foundation and I have spent hundreds of dollars on high end foundations to drug store foundations and NONE of them compare to this. None of the "mature skin approved" foundations worked for me they either left me greasy feeling or there was barely any coverage. I have mild rosacea on my cheeks that I need coverage for, and all the full coverage foundations are just way too much for my mature skin... if you know what I mean! When I tell you this gave me just the right amount of coverage without creasing in my fine lines and the finish WOW is all I can say. Every other foundation I have used has left me patchy and streaky but not this one. The bane of my existence is around my mouth where I am dry, foundations would look so flaky and just settle into my lines even after moisturizing but this foundation glided on smoothly with minimal settling, I was very impressed. I never have to wash my face to "redo" like I have been struggling with other foundations. Not sure how they do it but every time I use this my face looks amazing. I was using the NARS light reflecting foundation until I found this. I keep reaching for this everyday. Back story, I am 55 years old with combo skin and fine lines. I am going to try some of their other products!

Good above expectations!!!

It’s not bad. I’m very fair and it’s hard to find a good match for my skin tone. I chose the fair porcelain shade. The coverage is definitely medium.

I learned about this foundation on TikTok, and for $6 I thought it was worth a try. Expectations exceeded!! I put it on with a damp beauty blender, and it looks great. Maybe the best foundation I’ve ever used on my extremely oily skin! Not full coverage, but that’s not what I needed anyway. It’s so worth a try!

Buy a lighter color than normal because it's very orange based.Shows all my fine lines and blends like lotion

I usually buy this as powder, but the way this glides on and disappears into my skin is magical! It's so light and lasts until you wash it off! Has barely any scent to it and is even better than a few more expensive brands I've used. Ruby Kisses always knocks it out the park. A fraction of the price with professional results. It gives great skin and natural look.

I purchased 2: Ivory and Creamy Beige. I purchased CB thinking Ivory was too fair and it would allow me to customize the foundation. ⚠️I WAS COMPLETELY WRONG⚠️ These shades are way too yellow toned, too dark. Ivory was way too yellow. My skin tone is pretty fair but not pale (i do get away with using Ivory shades with the drugstore cosmetic brands). My perfect foundation shade is SOFT IVORY by Wet and Wild. Nothing against this company or the quality. It's just a shade issue. If you have Olive complexion, more on the yellow side, Ivory would be the perfect shade for you. I will provide swatches on natural light for reference. Will not rate low because the foundation actually felt nice and dewey. Price point is fair. Squeeze bottle is convenient, but it will leak left in a hot mailbox 📬.

Weird color, looks cartoonish. No coverage at all. I returned it.