---
product_id: 496258252
title: "Purple Rice (Labanya) by AAU Select (400)"
brand: "generic"
price: "Rp373055"
currency: IDR
in_stock: true
reviews_count: 8
category: "Generic"
url: https://www.desertcart.id/products/496258252-purple-rice-labanya-by-aau-select-400
store_origin: ID
region: Indonesia
---

# High dietary fiber content Rich in antioxidants Diabetic-friendly low GI Purple Rice (Labanya) by AAU Select (400)

**Brand:** generic
**Price:** Rp373055
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate your health and taste game with Labanya Purple Rice!

## Quick Answers

- **What is this?** Purple Rice (Labanya) by AAU Select (400) by generic
- **How much does it cost?** Rp373055 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.id](https://www.desertcart.id/products/496258252-purple-rice-labanya-by-aau-select-400)

## Best For

- generic enthusiasts

## Why This Product

- Trusted generic brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Antioxidant Boost:** Loaded with natural antioxidants to support your body’s defense system.
- • **Health-First Grain:** Diabetic-friendly with a low glycemic index to keep your energy steady and your health optimized.
- • **Authentic & Trusted:** Developed by Assam Agricultural University and sourced from RARS Titabor, ensuring premium quality and provenance.
- • **Culinary Versatility:** Non-sticky and aromatic, perfect for everything from traditional kheer to innovative cakes.
- • **Fiber-Powered Wellness:** Packed with higher dietary fiber for improved digestion and lasting fullness.

## Overview

Labanya Purple Rice by AAU Select is a 400g premium whole grain rice developed by Assam Agricultural University, designed especially for diabetic-friendly diets with a low glycemic index. This aromatic, non-sticky rice is rich in dietary fiber and antioxidants, making it a nutraceutical powerhouse ideal for diverse culinary uses like kheer and cakes. Sourced from the trusted RARS Titabor research center, it combines authentic quality with proven health benefits.

## Description

A diabetic friendly purple rice variety named Labanya developed from Assam Agricultural University.

Review: Taste, health and happiness - I like the taste of the purple rice. It is having great health benefit. And I was searching for the most authentic source of buying this product. And it is sold by RARS, Titabor , which is a research centre working towards excellence in rice quality. It is good for diabetic patients n also has lot of good properties ...good for making kheer, cakes etc
Review: Useful product🙏 - It is a very good product. And its very much useful for diabetic patients.,you can make cake, till pitha, and sweet rice from this rice.🥰

## Features

- Proven and tested
- Diabetic friendly
- Lower GI
- Easy to cook
- Non Sticky
- High antioxidant
- Aromatic
- Higher Dietary Fibre
- Nutraceutical properties

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BDZS4YWD |
| Best Sellers Rank | #43,884 in Grocery & Gourmet Foods ( See Top 100 in Grocery & Gourmet Foods ) #1,004 in Rice |
| Brand | Generic |
| Brand Name | Generic |
| Container Type | Bag |
| Country of Origin | India |
| Customer Reviews | 4.2 out of 5 stars 40 Reviews |
| Item Form | Whole |
| Item Package Quantity | 1 |
| Item Type Name | Rice |
| Item Weight | 400 Grams |
| Manufacturer | AAU |
| Net Quantity | 400.0 Grams |
| Number of Pieces | 1 |
| Package Quantity | 1 |
| Packer Contact Information | RARS, AAU |
| Unit Count | 400.0 Grams |

## Product Details

- **Brand:** Generic
- **Item Form:** Whole
- **Item Package Quantity:** 1
- **Item Weight:** 400 Grams
- **Net Quantity:** 400.0 Grams

## Images

![Purple Rice (Labanya) by AAU Select (400) - Image 1](https://m.media-amazon.com/images/I/91KhdeSFG-L.jpg)
![Purple Rice (Labanya) by AAU Select (400) - Image 2](https://m.media-amazon.com/images/I/913Ug+TaC-L.jpg)
![Purple Rice (Labanya) by AAU Select (400) - Image 3](https://m.media-amazon.com/images/I/91DCBksbIOL.jpg)
![Purple Rice (Labanya) by AAU Select (400) - Image 4](https://m.media-amazon.com/images/I/81zswEWbWgL.jpg)
![Purple Rice (Labanya) by AAU Select (400) - Image 5](https://m.media-amazon.com/images/I/81++dLIasDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Taste, health and happiness
*by L***E on 14 July 2023*

I like the taste of the purple rice. It is having great health benefit. And I was searching for the most authentic source of buying this product. And it is sold by RARS, Titabor , which is a research centre working towards excellence in rice quality. It is good for diabetic patients n also has lot of good properties ...good for making kheer, cakes etc

### ⭐⭐⭐⭐ Useful product🙏
*by M***S on 20 June 2023*

It is a very good product. And its very much useful for diabetic patients.,you can make cake, till pitha, and sweet rice from this rice.🥰

### ⭐⭐⭐⭐⭐ Happy and satisfied
*by M***. on 5 July 2023*

Happy and satisfied. Purple rice which takes less time to cook and tastes good. What more can we ask for.....

## Frequently Bought Together

- Purple Rice (Labanya) by AAU Select (400)
- Organic Tattva - Organic Red Rice 1 KG | Rich Source of Iron, Vitamins and Antioxidants | Certified Organic, Gluten Free and No Additives
- Organic Delight Organic Manipur Black Rice - USDA Certified Karuppu Kavuni Healthy and Tasty Black Chawal Forbidden Rice Helps in Weight Loss Gluten Free|Diabetic friendly 100% Natural (900 gm)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.id/products/496258252-purple-rice-labanya-by-aau-select-400](https://www.desertcart.id/products/496258252-purple-rice-labanya-by-aau-select-400)

---

*Product available on Desertcart Indonesia*
*Store origin: ID*
*Last updated: 2026-05-07*