COLOR WOW Root Cover Up

This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.

May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while

So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.

I bought one of these 3 years ago and it was fantastic. It spread really easily and consequently has lasted me about 3 years! But now it was time for a new one so I bought the product again, same dark brown colour. This time, I noticed that the powder is not as powdery as it used to be so it does not spread as easily. It ends up being quite a lot more work to get the same coverage. Also, you have to use a lot more of the product so I can already see that it will not last as long as the last one. All in all, it is not as effective but probably still one of the better options for temporary coverage on the market, so for now I will continue using it. However, i do wonder whether a matt brown powder eyeshadow might do the same job for a lot cheaper than this Wow root cover up. I think I will try this out!

This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁

Bought as a gift. But great idea and really works.

Good colour match however Doesn’t cover greys and I don’t think it lasts long.

Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.