






✨ Root perfection that lasts till your next shampoo—because your hair deserves the WOW factor!
COLOR WOW Root Cover Up is a professional-grade, demi-permanent powder that instantly conceals roots, greys, and thinning areas with reflective mineral pigments. Water- and sweat-resistant, it stays flawless until shampooed out, providing natural volume without waxes or dyes. Safe for all hair types, it also doubles as a brow filler, offering a mess-free, precision application with its dual-ended brush.







| ASIN | B00M3DSVOO |
| ASIN | B00M3DSVOO |
| Benefits | Covers roots, grays, and thinning spots instantly with a natural-looking, reflective mineral powder that blends and stays in place. |
| Best Sellers Rank | 638 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Colour | Dark Brown |
| Container Type | Box |
| Country Of Origin | China |
| Country of origin | China |
| Customer Reviews | 4.0 4.0 out of 5 stars (20,671) |
| Customer reviews | 4.0 4.0 out of 5 stars (20,671) |
| Date First Available | 17 Oct. 2013 |
| Full Cure Time | 1 Minutes |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item model number | CW544 |
| Language | Italian |
| Manufacturer | COLOR WOW |
| Manufacturer | COLOR WOW |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Number of Items | 1 |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 2.1 g |
| Unit Count | 2.1 Grams |
G**S
Why have I only just discovered this!
I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments.
J**W
Amazing - saviour product
My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too.
M**R
Works to a degree - not too sticky
I’ve tried other spray on root cover-ups and found they stick my curly/Afro hair strands together so you can’t put your fingers through it. This one doesn’t do that. I bought it in dark brown and particularly use it at my temples where most of my grey hair comes through and where I also have hair thinning. It blots out the short grey hairs and gives the subtle illusion of filling in the thinning areas. It’s expensive but I feel like it will last a while the way I use it. I only didn’t give it 5 stars because it’s not so effective on my bigger curls and it is quite time consuming to apply.
E**N
Falsely advertised- does not cover greys
Please do not waste your money and purchase this item. I have dark brown hair and have greys. I bought this solely to cover my greys until my next hair appointment. It does not work. All it does is make your scalp dark brown. A very expensive item that is falsely advertised. Also, I tried to return this item and it’s not eligible for a return.
J**E
A natural looking game changer for root touch up and thinning hair
This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁
A**R
Root cover up
Good colour but I felt it didn't last after applying
J**C
Looks great snd covers grey hair well
Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.
M**N
Worth it
May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while
J**A
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn't stand out at all. I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
T**S
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
K**D
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
Trustpilot
2 weeks ago
2 months ago