Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience

Fun, while you learn! I laughed, I cried and opened my eyes to new ways to be creative in my own business. This would be a great graduation gift for college kids. Being Unique in your business is always better and college does not necessarily teach that!

I purchased the book because I had seen the Savannah Bananas play in their world tour in Kansas City this spring. It was the best sporting event experience of my life , and that peaked my curiosity about the title of this book.Once I started reading it I could not put it down. When I ordered it I assumed it would be a book about baseball , but it is much more than that. It really is about being happy and successful in life.The book is an easy read as Jesse Cole has a very engaging writing style. He talks a lot about his own personal experiences , but also draws upon the wealth of knowledge of others in our world who have revolutionized aspects of our society.When he talks about fans , the word means more than just customers in a seat in a baseball stadium. Jesse says that you have to be your own fan first , but that family members , friends , coworkers , and customers are also your fans. We should be doing things in our life that make us happy , while also striving bring joy to others one event at a time. This requires diving into new experiences wholeheartedly , learning form missteps , and growing upon the gains. He gives numerous examples about how this was put into place in his experience in building a baseball team from scratch and making it the most popular summer league team in the world . Jesse also portrays how these practices have been incorporated in his own life to bring him joy and fulfillment .My advice to you would be to buy the book, read it over , and take mental notes as you will find many points to incorporate that can make your own life better ( and also reading the book is great fun , just as a-peeling as a Bananas game .)

Met Mr. Cole a couple months ago. I am not a big "business book" person, but this one ranks right up there with "First Break All The Rules!"

great strategy for their business of entertainment, baseball and the Stadium. Very creative. Adds more to the meaning of thinking outside the box.

I read this for work and it was such a good book. Everyone should read it

If you want to know how to create an exceptional experience for your clients, think FANS FIRST. This is a powerful story of seeing your business through the eyes of your customer - and thinking outside the box.

Excellent book making points that should be obvious to any business but based on my interactions most organizations, isn't. It's a fun read and be careful, you just might learn something about customer engagement, employee loyalty, and having fun. All at the same time.

A MUST read & study business book for entrepreneurs, business professionals, service, industry, and anyone who is ready to upload all their game in business and life.If you are a coach, consultant, teacher, or leader in any industry… Jesse lead you through his journey on how to stand out in your area of passion and expertise while driving, explosive growth, and inspiring fanatical loyalty to you and your brand.

Thies is ONE of The Best. Books for my personal and business life.I recommend it. -

A fantastic read, provides fascinating insights into the world of The Savannah Bananas and Jess Cole’s Family Friends and Fans First model. Packed with content from fans also, a truly amazing achievement they have all made. So many can learn a lot from this book.

The way Jesse turned a baseball team into a fan's first marketing machine is incredible! It is an experience marketing that can be applied to any business and the results are amazing. He is rolling out his concept globallyJesse shares his experience of how he transformed an almost bankrupt baseball team (The Savannah Bananas) into one of the most successful marketing machines. His ideas and approaches are groundbreaking and a must-read for every marketer and entrepreneur!

**"Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience"** by Jesse Cole is an inspiring guide for entrepreneurs and business leaders who want to revolutionize their customer experience. Drawing on his success with the Savannah Bananas baseball team, Cole shares his philosophy of prioritizing fans over profits, encouraging bold moves, and breaking the traditional rules of business to create memorable, fun, and engaging experiences. The book is packed with actionable insights, entertaining stories, and tips on how to stand out and build a loyal fanbase by putting people first.#FansFirst #JesseCole #BusinessInnovation #CustomerExperience #Entrepreneurship #BreakTheRules #CreateMemorableExperiences #BusinessStrategy

I've reviewed more than 600 business books over the past 23 years for the Hamilton Spectator. This book is far and away one of the best. As Jesse writes, every business is in the entertainment business. So you have to entertain always if you have any hope of attracting attention. You can chase after customers like everyone else. Or you can choose instead to build fans. Jesse shares exactly how they did it. The 5 Es of his Fans First Way can apply to any business or organization. The only downside to this book? You'll want to see a Savannah Bananas game for yourself. But the games sell out and there are thousands of fans on the wait list.