Commercializing Innovation: Turning Technology Breakthroughs into Products

There is an overwhelming amount of innovation emerging from R&D departments around the world. Should it be commercialized just because the internal team thinks it's an innovation? Not that my tech manufacturing clients want to hear it, but the answer is often "no." It's been a long time since "if you build it, they will come" has worked. Now there is a way to get across the complexity of the commercialization decision and develop a roadmap for a likelier path to success. Jerry Schaufeld's book provides the tools needed to make this decision, regardless of the size of your company or industry. For example, his "commercialization cycle" helps us understand both the internal and external challenges at each stage, whether you're pre-investment, early stage, or series A. Is this the right idea for us to pursue, given our strategic goals? Is this an opportunity who's time has come? Do we understand the competitive environment? Do we understand the economic, technical, operational, and legal issues and risks? How long will it take us to get to break-even? Key issues are addressed in strategic planning, financial analysis, market demand, and operations. This is a great book that I recommend to clients and students.

good story and useful information for innovative researchers

As the founder of a faced-paced, mid-sized manufacturer that has embraced technology, Jerry Schaufeld’s book fully resonates with our outlook. New products and innovation are the lifeblood of our business and Prof. Schaufeld presents an elegant yet easy-to-follow roadmap that leads us through this process. There are many useful, golden nuggets to be found in the commercialization model that seem obvious only after the fact. I guess that’s what experience teaches. To my pleasant surprise, Commercializing Innovation is also an enjoyable read with many relatable examples. It will be a valuable guide for our product innovation team.

Clearly a seminal work because of its integrative perspectives on the subject. Well written; easy to follow; and avoids a lot of the complexities of a standard textbook on the subject. I will use it a my text in teaching a doctoral course for engineering managers at George Washington University.

really nice as I had expected! great book!

Unbelievably badly written. I am reading several books in this area and am sorry to say that after the innovation cycle diagram, I just could not read more. I bought this book so I will try again but did not engage me at all.

A great consistent written book on innovation and their commercialization. A lot of practical insides and guidelines for students, entrepreneurs and managers.