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🌟 Elevate your marketing game with the global gold standard!
Marketing Management, Global Edition 16 by Kotler, Keller, and Chernev is a definitive guide blending cutting-edge marketing theory with practical, real-world applications. Featuring a global perspective and deep integration of digital marketing trends, this edition is highly rated by professionals seeking to master contemporary marketing strategies.
| Best Sellers Rank | 67,540 in Books ( See Top 100 in Books ) 399 in Sales & Marketing 741 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (106) |
| Dimensions | 21.7 x 2.4 x 27.5 cm |
| Edition | 16th |
| ISBN-10 | 1292404817 |
| ISBN-13 | 978-1292404813 |
| Item weight | 1.31 kg |
| Language | English |
| Print length | 608 pages |
| Publication date | 24 Nov. 2021 |
| Publisher | Pearson |
| Reading age | 10 years and up |
G**E
Great book on marketing
The marketing theory is well matched to the practical business world. The used examples are meaningful and the impact of digital technologies on marketing is perfectly ingrained in the literature too.
J**O
G**E
Le tarif de ce livre en version Kindle est de 41,08 mais attention vous ne pourrez pas lire ce livre sur plus de 2 appareils : votre iphone, votre ipad mais pas votre Mac. C'est un scandale vu le tarif de la version kindle de limiter l'usage de cet ebook à 2 appareils. 0/5 à l'éditeur.
G**A
The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.
M**X
un testo sacro del Marketing
F**L
Livré tel que promis
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