How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Product ID: 390400653
🌍Includes emerging & B2B markets
📈Data-driven marketing insights
📚Updated, comprehensive edition
Rp2006565
1
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Description
🚀 Transform your marketing mindset with data-backed brilliance!
- BOOST YOUR BRANDS ROI - Leverage a consistent roadmap to maximize marketing productivity and growth.
- EXPANDED MARKET COVERAGE - Dive into emerging markets, services, durables, B2B, and luxury sectors.
- UPDATED REVISED CONTENT - Stay ahead with the latest research and a brand-new B2B chapter.
- EMPIRICAL MARKETING MASTERY - Unlock evidence-based strategies that redefine brand growth.
- PROVEN ACADEMIC INDUSTRY CREDIBILITY - Endorsed by top marketing professors and industry leaders worldwide.
How Brands Grow 2 Revised Edition is a cutting-edge marketing book that builds on the international bestseller by delivering updated, evidence-based insights into consumer buying behavior and brand performance. This edition expands its scope to include emerging markets, services, durables, B2B, and luxury brands, featuring a new chapter dedicated to business-to-business marketing. Highly rated and widely endorsed by marketing professionals and academics, it offers a proven roadmap for smarter, more productive brand growth.
Specifications
| Best Sellers Rank | 30,787 in Books ( See Top 100 in Books ) 3 in Public Relations (Books) 18 in Market Research 44 in Advertising (Books) |
| Customer reviews | 4.7 4.7 out of 5 stars (149) |
| Dimensions | 16.15 x 1.8 x 23.5 cm |
| Edition | 2nd |
| ISBN-10 | 0190330023 |
| ISBN-13 | 978-0190330026 |
| Item weight | 522 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 21 Dec. 2021 |
| Publisher | OUP Australia & New Zealand |
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