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  • ISBN-13: 9781096291756.
If we were to apply the 80/20 rule to brand management, what 20% of effort would deliver 80% of results? Aaron Hackett has been working to answer this question in a concise and easy to understand manner since he began teaching brand management at Georgia Tech in 2013. His passion has been coaching...

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80/20 Brand: Brand Building with a P&G Edge

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