Bright White Creme Lightener

I LOVE this bleach. It is so creamy and easy to use. I have never had major damage from using this (I also use either 20-30 volume max so that helps too) and it’s highly effective. The smell is pretty strong at first because of the chemical reaction so use ventilation, but overall it is excellent.

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Probably the best bleach I have ever used. It’s a creamy base and mixes extremely well! The lift power is incredible.

I have NEVER lightened my hair before, and I've only ever used temporary hair dye. I followed the directions on this bottle and on the conditioner and lightened my hair from DARK BROWN to BLONDE! I had found out that I probably should've used some kind of purple shampoo to get a more natural color, but I didn't care enough as I just needed lighter hair for a cosplay. See the photo! I did two sessions in one day as my scalp is very sensitive and didn't want to lighten it so much in one sitting. Love it! Still have a lot left in the bottle!