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⚡ Lighten with confidence, condition with care!
Clairol Professional Pure White 20 Volume Developer is a translucent gel formula designed for predictable, salon-quality hair lightening and gray coverage. Its 20 volume strength gently lifts color while added conditioners protect hair health, making it ideal for all hair types. Hypoallergenic and ammonia-free, it offers smooth application and reliable results, perfect for professional or at-home use.



















































| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #185,800 in Beauty ( See Top 100 in Beauty ) #2,390 in Permanent Hair Color |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | White |
| Colour | White |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 4,937 Reviews |
| Global Trade Identification Number | 00070018114358 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Weight | 499 g |
| Item form | Gel |
| Manufacturer | Clairol |
| Manufacturer Part Number | 04914 20V Dev. Cream 16oz |
| Material Features | Hypoallergenic |
| Material Type Free | Ammonia Free |
| Model Number | 81584029 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Covers Gray & Conditions |
| Product benefits | Covers Gray & Conditions |
| Recommended Uses For Product | salon |
| UPC | 070018114358 |
| Unit Count | 16 Milliliters |
B**A
Very good product
It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.
ケ**イ
Gentle, Effective Developer for Beautiful Hair Color
The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft. I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.
L**S
Reliable Developer That Works Great
I’ve used this 20-volume developer several times, and it has always given me consistent results. It mixes well with hair color and lightener, has a smooth texture, and is easy to apply. The bottle lasts a long time, and the quality is excellent for the price. I would definitely buy it again.
A**A
Very good product
Needed this to dye my hair back to black and wow this product worked like magic. I had copper hair and I used this product to mix with a black hair dye n’ it works very good. Worth the price.
W**3
Great!
Always my goto for bleaching!
Trustpilot
3 weeks ago
1 day ago