On Broadway: From Rent to Revolution

This book is gorgeous & I haven't been this excited for a design book in a long time. I purchased it because a friend of mine is a SpotCo art director and knowing his design, I knew this book would be full of beautiful work by him and the rest of SpotCo. My favorite part of this book is the "Event/Non-Event" section that introduces each Broadway production. The Event/Non-Event, plus the interviews by Broadway stars, producers, and SpotCo designers, gives a glimpse into the thinking behind creating advertising for Broadway. This isn't an all-inclusive book of Broadway history, and it's not meant to be. It is, as the description says, a peek into Broadway advertising - pitching ideas for shows, concepting ideas for key art, and figuring out how to involve the community & excite them for a production. Maybe it's also meant to be a coffee table book, but I think that idea makes the book feel cheap. It is far from a coffee table book for me because it is so packed with advertising insight & inspirational design that it is well worth the time to scour every single page.

Our granddaughter loves everything broadway, truly enjoyed it cover to cover.

So much to read and absorb. This is like a delicious dessert...don't want it to end. I have seen most of the shows but certainly am familiar with all of them. Not what I expected..it's the history of the Agency and the staff who have created the posters for Broadway productions. Still reading..

This is perfect for someone who love anything Broadway. Perfect gift.

daughter liked it

Excellent resource for anyone interested in poster/ ad design process. This book is a fascinating read ...intelligently written and wonderfully designed. Drew Hodges rocks.

Right from the forward, Chip Kidd’s self-righteous and condescending intro was a real turn off. I’m sure the publishers were excited to have such an influential designer introducing the work, but what they failed to understand is that a large part of their potential audience aren’t just design nerds, but theater lovers. Several designs were wonderful and iconic, but many of them were just fine. I think the intro just soured me so that it was no longer a joy to appreciate the design and the work. Buy it if you must, but otherwise, I’d pass.

Drew takes a spotlight and shines it on the flip-side "star" of a Broadway show...the design and advertising, and how to connect the dots between the audience and the stage. A fun, juicy, behind-the-scenes peek into all the best kinds of drama, along with what feels like a front-row seat to all the backstage action. Bravo Drew & Co!

Muy bueno para tenerlo como acervo cultural para los amantes de los musicales.

Bought as a present and the person I bought it for loves it. Beautiful quality.

Muy completo. Tanto para profesionales como para aficionados. Muy bien ilustrado. Una guía necesaria para entender la historia del teatro musical en Broadway y en el mundo.