---
product_id: 2665127
title: "American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)"
brand: "american crew"
price: "Rp464811"
currency: IDR
in_stock: true
reviews_count: 13
category: "American Crew"
url: https://www.desertcart.id/products/2665127-american-crew-mens-hair-forming-cream-old-version-like-hair
store_origin: ID
region: Indonesia
---

# Medium Shine for a natural polished look Wave & Curl Definition for textured styles Medium Hold for all-day control American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)

**Brand:** american crew
**Price:** Rp464811
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with the classic medium hold & shine essential.

## Quick Answers

- **What is this?** American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1) by american crew
- **How much does it cost?** Rp464811 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.id](https://www.desertcart.id/products/2665127-american-crew-mens-hair-forming-cream-old-version-like-hair)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Pro Brand:** From barbers to boardrooms, American Crew elevates your personal image.
- • **Balanced Hold & Shine:** Medium hold keeps your style intact while delivering a subtle, healthy sheen.
- • **Beginner-Friendly Styling:** Ideal for those new to hair products—easy to apply and style.
- • **Effortless Groomed Texture:** Achieve that perfectly tousled, wavy look without the crunch.
- • **Thicker-Looking Hair Instantly:** Forming cream enhances hair volume, making every strand count.

## Overview

American Crew Men's Hair Forming Cream (1.75 oz) is a medium hold, medium shine styling cream designed to define waves and curls while adding thickness and texture. Easy to apply on towel-dried hair, it offers a natural, groomed finish ideal for men seeking a polished yet effortless look. Backed by American Crew’s 25+ years of professional grooming expertise, this cruelty-free formula is a trusted staple for modern men’s styling.

## Description

Product Description American Crew Hair Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition, similar to hair gel. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image. brand_description American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men's Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline's Male Grooming USA 2018 Report

Review: Good Product - Good Product
Review: Similar to the Pomade...just less shiny. - Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

## Features

- SIMILAR TO HAIR GEL: Easy to use styling cream that creates wave separation or curl definition.
- LIKE HAIR GEL FOR MEN: Works well when groomed, wavy, textured look is desired.
- KEY BENEFIT: Medium hold and medium shine. Helps hair look thicker and is ideal for easing new users into the potential of styling pucks.
- HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally.
- WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000FZXGCE |
| Best Sellers Rank | #5,675 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #63 in Hair Styling Gels |
| Brand Name | AMERICAN CREW |
| Customer Reviews | 4.6 out of 5 stars 22,183 Reviews |
| Hair Type | textured, All |
| Item Form | Cream |
| Item Volume | 80.25 ml |
| Item Weight | 3.2 ounces |
| Liquid Volume | 3 fluid ounces |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Benefits | Moisturizing, Shine |
| Scent | Natural |
| Scent Name | Natural |
| UPC | 738678002780 |
| Unit Count | 1.75 Ounce |

## Product Details

- **Hair Type:** textured, All
- **Liquid Volume:** 3 fluid ounces
- **Material Type Free:** Cruelty free
- **Product Benefits:** Moisturizing, Shine
- **Scent:** Natural

## Images

![American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71HNLyP596L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can I use these products in children ?**
A: I wouldn't suggest using this product "in" children. Although I don't see a problem with using it "on" their hair...

**Q: Can you wash this only with water or you need to use shampoo?**
A: It washes out with quite a bit of water so I would suggest a mild shampoo if you use a significant amount of this product in your hair. As an alternative, you can skip the shampoo and use conditioner on damp hair with a rinse after to clean most if not all of it out. I have thinning hair myself and have found this alternative to work quite well instead of using shampoo every day which strips your hair to some degree.

**Q: I have thick wavy medium length hair. Will this work to keep it back?**
A: I'm not sure what you mean by "keep it back".  What it does for me is gives me lots of body.  I have very baby-fine hair, so that's why I use it.  If you already have thick wavy hair, I don't think you'll want to use this.

**Q: American crew: bought 2 containers of forming cream. clearly different contents. one is like hand lotion. counterfeit? or new formula? it's horrible.**
A: Umm yah that’s fine. When you put on your hair add a little bit water mix it in your hand and then put it on your hair

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good Product
*by A***R on July 31, 2026*

Good Product

### ⭐⭐⭐⭐⭐ Similar to the Pomade...just less shiny.
*by N***C on November 22, 2012*

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

### ⭐⭐⭐⭐⭐ Perfect for Everyday Styling
*by K***A on July 19, 2026*

We’ve been using this on my son’s hair every day, and it’s become part of our morning routine. It gives his hair enough hold to keep it looking neat without feeling stiff or sticky. His hair still looks natural, and it washes out easily at the end of the day. A small amount goes a long way, and the light scent isn’t overpowering. Great for everyday use if you’re looking for a clean, natural finish.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Styling Gel with Medium Hold & Shine, Travel Size, 1.7 oz
- American Crew Men's Hair Pomade, Like Styling Gel with Medium Hold & High Shine, Travel Size, 1.7 oz

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*Product available on Desertcart Indonesia*
*Store origin: ID*
*Last updated: 2026-08-09*