Design for Motion: Fundamentals and Techniques of Motion Design

I am so happy to have finally found a book like this. The styleframes inside the book, alone, stand as a great source of inspiration. Whether it is a storyboard, a cinematography treatment, good typography, tactile illustration, or 3D (and more), this book really helps with the interpretation of what Motion Design has become. The range of styles motion design can have is very evident in this book. What I enjoy most about this book, however, is that you learn about design principles; conceptualization and process, through great examples, proving that It is THESE skills that matter most. You could find many great tutorials online, if you are simply trying to recreate something, but what this book shows you is the core aspects of what it takes to create those good designs - no matter the style you are after. I would definitely recommend this book to anyone interested in the industry, whether you are just starting, or are a professional.

Just finished reading this book. Bought it last year. Disappointing to see a scathing review on this one and I am going to try to break it down for newer buyers. Saying the book doesn't 'teach' or 'simply brings up topics' seems quite un-informed and clearly someone who hasn't faced a real client in the industry. What needs to be said first is that in any creative field - 90% is self learning. There will be no book out there which will give you a step by step guide or teach you how to do it. This is not a tutorial book or a step by step guide book. The internet is filled with those and another book isn't needed for the same. On the contrary, it delves into design principles, rules, techniques, conventions, etc. (so that you can learn to break them) It tells you do's and dont's. Imagine it as a printed mentor. The author has tried to put his years of experience into words. This is a great primer for anyone who wants to delve into motion design. It goes through real projects, real work - student+professional. It helps pique the readers' interest on this vast but fairly new subject. And the author has ideally divided it into sections to channel those interests and build something out of it/understand them better. Worth every dollar.

Design for Motion provides a great introduction to the process of design thinking for motion graphics. This book focuses mainly on the creation of styleframes, design boards, and process books, while still covering many other aspects of motion graphics. Inside you will find real world examples, plenty of student work, and input from top industry designers and directors like Patrick Clair, GMUNK, Erin Sarofsky, Daniel Oeffinger, Danny Yount. What also makes this book standout is its ability to be used by students and educators alike (and of course, active creative folk of any type). Included are a series of creative briefs that can be used to practice the techniques covered in the text. Take them seriously too, many of the student examples came from very similar briefs, and as you will see they yielded some impressive results. Take aways: - Great introduction to motion design principles and industry know-how - Covers wide variety of subjects within motion design (terms, process, pitches, design boards, styleframes, etc.) - Filled with student and industry examples - Interviews with many industry leaders - Built in "projects" for those serious about developing these skills

If you know nothing about motion graphics, get this book. If you know something about motion graphics, get this book. If you think you know everything about motion graphics, get this book. It is not a technical guide and will not make you a master at Cinema 4D or After Effects, rather it is a book about motion-based design theory. It is packed full of industry advice and artistic philosophy from industry veterans and serves as an excellent reference to kick-start your conceptualization process. This book is not the be-all, end-all of books related to motion design; the descriptions are simply adequate and the majority of the text deals with artistic theory. However, it is a curation of some of the best work and ideas created working professionals; it is simply priceless.

This is the arguably the best book to come out on the ever growing field of motion design. It focuses not only on the design process but also on the importance of having strong concepts in your work through a better understanding of how to come up with ideas and shape them in to beautiful design boards. The book also contains interviews with some top professionals in the industry, such as GMUNK, Patrick Clair (creator of the title for True Detective), Lindsay Daniels (designer of Dexter titles), Erin Sarofsky (creator of titles for Captain America), and many more. This book isn't a tutorial on how to actually make the frames in programs such as Photoshop, Illustrator, or Cinema 4D, as there are an abundance of places to go for this online, but if used correctly it offers the reader a kickstart in to improving their portfolio through a better understanding of concept development, and through exercises that focus on different stylistic creative briefs. It is worth having in your library for the exemplary student and professional imagery alone.

This book is really nice. It not only contains a lot of knowledges about design aspects for motion graphics but it also has interviews about all the professionals in this industry. The interviews are the most valuable part of this book. It’s easy to find a book which has some tutorials about programs like photoshop and illustration or talks about only design principles but it’s hard to find a book which has all collection about professionals’s view like this book. I love seeing how the directors in this book approach their design and develop a concept. Also, the style frames inside the book are amazing source of inspiration. I would highly recommend this book if you are interested in working in motion graphic field.

Motion Design is relatively new field and an ever-evolving industry/art form. What Austin Shaw's book does so incredibly well is give the reader (whether newbie, student, or veteran) a sense of where Motion Design came from (built on the many disciplines that came before it), where it is (evidenced by the beautiful work of industry professionals currently working in the field), and where it can go (inspiring us all to take a look at the work we are doing and push harder, think bigger, and reach further). The book also gives you an insider's look at the "industry" of motion design from someone who has actually worked (and thrived) in the business, as well as taught the craft for many years. It speaks to important aspects of the industry such as pitching, styleframes, client interaction, etc, that a lot of books on this subject tend to overlook. This is not a "step-by-step" tutorial book. Instead, it is a collection of insights from artists actually working in the field.

Well, I put off buying this book for a long time. Mainly due to some 5-star comments that were placed so close together that it was obvious that they were added for the author to drive up his sales. I personally hate that. That being said, I bought it and thought it was very helpful for a budding motion designer to get familiar with the industry jargon and tips on techniques from the industry leaders. Word of caution, the book is definitely NOT a step by step guide to help you create the cool creations in this book (...thus only 4 stars). It's mostly opinions from industry folk along with client screen shots. And of course tips from the author on what he did in the thought process to create what he did. I was considering returning it but there are a lot of highlightable tips throughout. So, I will read it again to see what more I can gain from it.

Save the copyrights that don't allow certain e-readers, it a great book

As a print designer moving into motion design and a collector of many books, this book will become a perfect resource book for my motion training. Its permanently within arms reach on my desk now.

Great introductory book on Motion design. Great for newbies as well as experienced designers. Lots of exercises to flex your creative muscles

Versione vecchia ma sempre utile

Ich hab das Buch als Geburtstagsgeschenk gekauft. Das "neue" Buch ist in einem schlechten Zustand angeliefert: Der Frontcover ist zerrissen und die Rückseite des Covers hat schwarze Punkte. Leider kann ich es nicht zurückschicken, da ich es morgen verschenken muss. Bisher war ich immer mit Amazon zufrieden, aber diesmal ist es sehr enttäuschend. Zumal das Buch auch nicht gerade billig ist. Sehr ärgerlich!!