

✨ Turn heads with every shimmer—because bold waits for no one!
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Deep Burgundy Brown delivers a vibrant, multi-tonal finish with 3X shimmering highlights. Featuring over 50 bold shades inspired by cutting-edge fashion, this permanent hair dye includes a Power Shimmer Conditioner that hydrates and seals color for long-lasting brilliance. The alcohol-free, biodegradable formula ensures a professional-quality, fade-defying color experience at home.









| ASIN | B0000530ED |
| ASIN | B0000530ED |
| Best Sellers Rank | #432 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 36 Deep Burgundy Brown |
| Container Type | Box |
| Customer Reviews | 4.4 4.4 out of 5 stars (52,038) |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Is Discontinued By Manufacturer | No |
| Item Form | Gel |
| Item Weight | 5.3 Ounces |
| Item model number | 071249230039 |
| Manufacturer | L'Oreal Paris |
| Manufacturer | L'Oreal Paris |
| Material Feature | Biodegradable Warning |
| Material Features | Biodegradable |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions | 2.8 x 3.6 x 6.6 inches; 5.3 ounces |
| UPC | 071249230039 |
| UPC | 071249230039 |
| Unit Count | 1 Count |
F**X
R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.
Y**A
Absolutely Love This Hair Color!
I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.
B**A
Good color! Dye makes hair feel good ❤️
Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.
A**R
Vibrant color
This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.
W**Y
Love this hair dye!
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall!
A**A
Highly recommend
Love the color and its lasted longer than other brands that I've used. Highly recommend this color and brand
D**Y
Incorrect color example
I chose the color Rosey Blush because I wanted a light pink color. I did a bleaching beforehand, i started with a light blonde. It colored well, including Grey, but the color was not anything like the box examples. My hair turned a darker coral color. The produce works well, but the color was not as advertised.
T**E
Good color
My go to black color. However if you don't want a black that fades to blue or shows blue under certain light. This isn't for you. But it's a good colour in my opinion. Sadly it fades quickly.
S**D
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
さ**ら
ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。
A**C
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
J**H
I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well. Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.
R**I
This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.
Trustpilot
2 months ago
4 days ago