--- product_id: 1704822 title: "Marketing Management (14th Edition)" price: "Rp5007966" currency: IDR in_stock: true reviews_count: 13 url: https://www.desertcart.id/products/1704822-marketing-management-14th-edition store_origin: ID region: Indonesia --- # Marketing Management (14th Edition) **Price:** Rp5007966 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Marketing Management (14th Edition) - **How much does it cost?** Rp5007966 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.id](https://www.desertcart.id/products/1704822-marketing-management-14th-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. Review: Great textbooks that's current (2013) - I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot. Review: Perfect! - Judging by the price, I was expecting some sort of Kindle code to show up at my door, but two days after purchasing, the hardcover book came in! I purchased it "usable" condition, but after flipping through it, all the pages are there and I didn't see any writing. I came back on to make sure I didn't rent it for this price, but it says I purchased it! I'm very excited; I'm now in graduate school and this is by far the cheapest book I've ever bought for classes! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,773,360 in Books ( See Top 100 in Books ) #444 in Business Marketing #4,845 in Marketing (Books) #10,356 in Business Management (Books) | | Customer Reviews | 4.3 out of 5 stars 413 Reviews | ## Images ![Marketing Management (14th Edition) - Image 1](https://m.media-amazon.com/images/I/51Q14SYgnVL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great textbooks that's current (2013) *by L***L on February 22, 2013* I got this textbook for an Integrated Marketing course at NYU. I must say I am quite happy with it dense and very up to date content. It is very well written, has good case studies of many prominent companies and is written in a way that it is easy to comprehend the chapters. I am quite happy with it and am definitely learning a lot. ### ⭐⭐⭐⭐⭐ Perfect! *by R***X on September 5, 2016* Judging by the price, I was expecting some sort of Kindle code to show up at my door, but two days after purchasing, the hardcover book came in! I purchased it "usable" condition, but after flipping through it, all the pages are there and I didn't see any writing. I came back on to make sure I didn't rent it for this price, but it says I purchased it! I'm very excited; I'm now in graduate school and this is by far the cheapest book I've ever bought for classes! ### ⭐⭐⭐⭐ The gold standard textbook in marketing *by J***M on July 28, 2014* The book goes deep into marketing principles such as segmenting and targeting, 3C, 4P, SWOT, and 5 Forces. Marketing is a relatively new field. Its knowledge base isn't as quantitative or deep as other fields in business. This book, in my view, is highly comprehensive. But it does skip the quantitative (statistical regression etc.) aspects to marketing, which is probably beyond the scope of this book anyway. After reading this book, now I see why this book is considered THE marketing textbook. Just about everything you would want to know about marketing is contained in this book. The also provides up-to-date coverage of marketing strategies of various companies. What this book lacks is a strong chapter on brand management. It does cover brand management. But it covers it like a typical textbook. To me, brand management is about emotions, and the book does little to teach its reader on that aspects of brand management. Pros: 1)Comprehensive. It covers Segmenting & Targeting, 3C, 4P, SWOT, 5 Forces etc. 2)Highly up to date with cases that covers latest best practices. 3)Very well written and refined. This is the 14th edition so the author has had many revisions. 4)The author is a well known expert in marketing. Cons: 1)Chapter on brand management was dry and lacking details on how to a brand can inspire positive emotions in people. ## Frequently Bought Together - Marketing Management (14th Edition) - Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy - Business Valuation Demystified --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.id/products/1704822-marketing-management-14th-edition](https://www.desertcart.id/products/1704822-marketing-management-14th-edition) --- *Product available on Desertcart Indonesia* *Store origin: ID* *Last updated: 2026-06-08*