Name: Strategic Brand Management
Brand: Richard Rosenbaum-elliott, Larry Percy, Professor Simon Pervan
SKU: 145937920
Price: 3410872.14 IDR
Availability: InStock

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

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Rp3410872

Duties & taxes included

In stock

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Description

📚 Unlock the power of brands that move markets and minds!

BEYOND BRANDING BASICS - Dive deep into emotional and functional brand dynamics that shape consumer loyalty.
INTERACTIVE LEARNING TOOLS - Engage with web exercises, video links, and PowerPoint slides for immersive study.
REAL WORLD GLOBAL EXAMPLES - From Samsung to Nintendo, see branding strategies in action across industries.
CASE STUDIES KEY CONCEPTS - Master branding theory with practical challenges and clear, concise summaries.
SOCIOCULTURAL BRAND PHENOMENA - Explore brands as living cultural symbols influencing behavior worldwide.

Strategic Brand Management is a cutting-edge textbook that transcends traditional branding models by integrating sociocultural theory with practical managerial applications. Featuring global case studies, expert insights, and interactive online resources, it equips students and professionals with a holistic understanding of how brands influence consumer behavior and loyalty in today’s dynamic marketplace.

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