35403 Shooting Target

The Birchwood Casey 35403 target delivers exactly what most shooters look for in a quality range target — excellent visibility, durable construction, and clear feedback on every shot. The reactive design makes hits easy to see from a distance, even without a spotting scope, which helps speed up practice sessions and reduce downtime between strings. Build & Performance: The paper stock feels thicker and more durable than standard range targets, resisting tearing from wind or tape removal. The contrasting color ring design provides crisp shot visibility, and the self-adhesive backing (when used) sticks well to cardboard or plywood stands without curling or peeling. Visibility & Scoring: One of the biggest advantages is the instant visual confirmation — the hit zones highlight clearly, making it easy to adjust aim and groupings. The center bull and ring layout are well-spaced for both handgun and rifle practice, and the target holds up even after multiple shot groups. Usability: They’re ideal for indoor or outdoor ranges and perform equally well with different calibers. After multiple sessions, the target maintained structural integrity with minimal tearing — a sign of durable paper and good print quality. Overall: This target is well-designed, reliable, and highly visible, making it a great choice for anyone looking to improve accuracy or fine-tune optics. It’s professional enough for seasoned shooters and straightforward enough for beginners. Birchwood Casey remains a trusted brand for good reason — this model lives up to their reputation for great value and consistent quality.

These targets are excellent for improving aim and tracking shots. The reactive design makes it easy to see where you’ve hit from a distance. Durable and holds up well to repeated shots. Great for both beginners and experienced shooters.

Nice product for the price == good target - nice appearance

Good

I bought these for my Husband. He loved them. They look great on a target stand and show the spray pattern from shotgun shells really well. We will definitely buy them again.

Good target.

The best target to seeing a true pattern. Very visible even with .410 or 20ga loads. The color changes on vitals are a great added feature but not necessarily crucial. I've used these for years and will continue to into the future. Best price out there!

They are better than pictures. Bright bold colors perfect for practice and a great price compared to box stores