I have a 2014 bmw 328i. will this match?

You have to look at the paint code under the hood. It should be on a sticker near the left strut. If it says alpine weis III 300 this is the right paint.

I have a 2008 328i convertible will this color match?

is it alpine white? if so, then yes

How should I apply this product?

There is a brush that is attached to the cap when you take the cap off. I had such small spots I was trying to fill I used a toothpick because you really want to just fill in where the paint is missing and not really go outside that area. The clear coat I have not used.

ASIN	B006TM1CRS
Best Sellers Rank	#43,848 in Automotive ( See Top 100 in Automotive ) #300 in Automotive Touchup Paint
Brand	BMW
Color	White
Color Code	White Code 300
Coverage	2 sq ft/ml
Date First Available	January 4, 2012
Exterior	Paint
Finish Type	Gloss
Included Components	touch-up paint
Indoor/Outdoor Usage	Outdoor
Is Discontinued By Manufacturer	No
Is Waterproof	True
Item Form	Liquid
Item Volume	1 Milliliters
Item Weight	2.08 ounces
Item model number	5824054455
Manufacturer Part Number	51 91 0 301 918
Package Information	Can
Paint Type	Enamel
Product Dimensions	7 x 3 x 1 inches
Size	0.41 Fl Oz (Pack of 2)
Special Feature	Low Odor
Special Features	Low Odor
Specific Uses For Product	Car
Surface Recommendation	Metal, Plastic
UPC	793633765865
Water Resistance Level	Water Repellent

Genuine Alpine Touch Up Car Paint - White Code 300 - 2x12ml - For BMW | 51910301918

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